Shirley Y. Y. Cheng

University of the Fraser Valley — Canada

Business, Management and Accounting · Social Sciences

13h-index980citations34works1.02yr avg
OpenAlex↗ORCID↗Google Scholar↗Lab page↗

Accepting Students?

No reports yet. Know if this professor is taking students?

Research Topics

Consumer Behavior in Brand Consumption and Identification(13), Cultural Differences and Values(13), Social and Intergroup Psychology(11), Behavioral Health and Interventions(5), Digital Marketing and Social Media(3)

Publications34 total

Does Sadness Sell? The Use of Negative Emotions in Fundraising Appeals: Fundraising Strategies for For-profit and Nonprofit Organizations
Journal of Advertising Research·2025· 1 cited
Societal reminiscence and decisions for a better society: A belief in progress explanation
Journal of Business Research·2022· 3 citedOpen Access
The Motivating and Demotivating Effects of Negative Feedback on Cross-Domain Goal Pursuit Behaviors
Journal of the Association for Consumer Research·2020· 4 cited
The Effect of Societal Nostalgia on Future Optimism and Public Policy Endorsement
Repository@Nottingham (University of Nottingham)·2017· 1 citedOpen Access
Redefining Home: How Cultural Distinctiveness Affects the Malleability of In-Group Boundaries and Brand Preferences
Journal of Consumer Research·2016· 50 cited
Cultural Threats in Culturally Mixed Encounters Hamper Creative Performance for Individuals With Lower Openness to Experience
Journal of Cross-Cultural Psychology·2016· 32 cited
The Role of Regulatory Fit in Framing Effective Negative Feedback Across Cultures
Journal of Cross-Cultural Psychology·2016· 25 cited
How Thinking About Society’S Past Influences Optimism Towards Its Future
ACR North American Advances·2016
The Untouchables: the Sacredness of Brand Logos
ACR North American Advances·2016
Globalization, Culture, and Consumer Behavior
Cambridge University Press eBooks·2015· 1 cited
Culture and Brand Iconicity
Oxford University Press eBooks·2015· 5 cited
Teasing Out Need For Affiliation and Need For Control in Preference For Anthropomorphized Products
ACR North American Advances·2014
Local-relevant cause-related marketing reduces piracy consumption in foreign markets
HKBU Institutional Repository (Hong Kong Baptist University)·2014
Superordinate Regional Identities and the Salience of Intergroup Rivalry: Effects of Spontaneous Recategorization on Brand Attitudes
ACR North American Advances·2014· 2 cited
Our past gives "me" a better future: The influence of collective nostalgic consumption on future perceptions
HKBU Institutional Repository (Hong Kong Baptist University)·2013
Exploring the psychological mechanism behind exclusionary reactions to foreign companies: The questions of who and why
HKBU Institutional Repository (Hong Kong Baptist University)·2013
Formulating donation appeals for global fundraising programs: The beneficiary identification effect
HKBU Institutional Repository (Hong Kong Baptist University)·2012
Advertising Research in the Post-WTO Decade in China
Journal of Advertising·2012· 27 cited
Emotion regulation: Cognitive and affective consequences for fund-raising advertisements
HKBU Institutional Repository (Hong Kong Baptist University)·2012
Lay Psychology of Globalization and Its Social Impact
Journal of Social Issues·2011· 43 cited
page 1 of 2Next →

Frequent Co-authors

Chi‐yue Chiu(8), Carlos J. Torelli(7), Tiffany Barnett White(5), Melody Manchi Chao(5), Alex S.L. Tsang(4), Lan Nguyen Chaplin(3), Daniel Y.‐J. Yang(3), Kin Fai Ellick Wong(3), Connie Li(3), Canice M. C. Kwan(3), Yoshihisa Kashima(2), Rohini Ahluwalia(2), Jennifer L. Stoner(2), Xia Chen(2), Siqing Peng(2), Franki Y. H. Kung(2), Alison Jing Xu(2), Gerard Prendergast(2), Ka Yan Ho(2), Sau Lai Lee(2)