Anish Nagpal

The University of MelbourneAustralia

Business, Management and Accounting · Social Sciences

12h-index415citations31works4.02yr avg

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Research Topics

Consumer Behavior in Brand Consumption and Identification(9), Decision-Making and Behavioral Economics(6), Behavioral Health and Interventions(5), Consumer Retail Behavior Studies(4), Consumer Attitudes and Food Labeling(4)

Publications31 total

Australian Journal of Management·2021· 24 cited
Psychology and Marketing·2020· 8 cited
Developments in marketing science: proceedings of the Academy of Marketing Science·2018
Self-Customisation and Attribute Alignability: Role of Utilitarian versus Hedonic Consumption
2018· 3 cited
Developments in marketing science: proceedings of the Academy of Marketing Science·2017
9-Q: Packaging Glossiness Thwarts Perceived Food Healthiness
ACR North American Advances·2017
We Are Not All the Same: a Typology of Donor Identities
ACR North American Advances·2013
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Frequent Co-authors

Liliana L. Bove(5), Adwait Khare(5), Jing Lei(4), Parthasarathy Krishnamurthy(4), Benjamin A. Neville(3), Danielle A. Chmielewski(2), Brent Coker(2), Tilottama G. Chowdhury(2), Ameet Pandit(2), Satheesh Seenivasan(2), Jing Lei(2), Piyush Sharma(2), Cheryl Leo(2), Yuwei Jiang(2), Adlai David S. Dorsett(1), Mehdi Mourali(1), Nitika Garg(1), Rahul Govind(1), Gergely Nyilasy(1), Joseph Tan(1)