Nitika Garg

UNSW Sydney — Australia

Business, Management and Accounting · Social Sciences

14h-index1.2kcitations52works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(16), Behavioral Health and Interventions(10), Psychology of Moral and Emotional Judgment(10), Emotions and Moral Behavior(7), Ethics in Business and Education(4)

Publications52 total

Age-Related Metabolic Skeletal Disorders: Therapeutical Approach
Apple Academic Press eBooks·2025
Knowledge, attitudes, and behaviours related to reduced-sodium salt: a systematic review
Journal of Human Hypertension·2025Open Access
AI is using your data to set personalised prices online. It could seriously backfire
2025
Should brands take a stance on social and political issues?
2024
Selling hope versus hate: the impact of partisan social media messaging on social distancing during the COVID-19 pandemic
European Journal of Marketing·2023· 1 cited
How gratitude shapes acceptance of questionable consumer behavior: the mediating role of self-righteousness
European Journal of Marketing·2023· 3 cited
“Inside” versus “outside” trends in consumer research
Journal of Consumer Psychology·2023· 6 citedOpen Access
“Heart strings and purse strings” revisited: A preregistered replication and extension.
Journal of Experimental Psychology General·2023· 2 cited
A Tale of Two “Ideologies”: Differences in Consumer Response to Brand Activism
Journal of the Association for Consumer Research·2022· 45 cited
The curious case of threat-awe: A theoretical and empirical reconceptualization.
Emotion·2021· 49 cited
Grateful compliance: Gratitude effects on willingness to comply with responsible drinking messages
Psychology and Marketing·2021· 13 cited
Message framing effects on food consumption: A social marketing perspective
Australian Journal of Management·2021· 24 cited
The impact of gratitude (vs pride) on the effectiveness of cause-related marketing
European Journal of Marketing·2021· 46 cited
Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender
Journal of Marketing Research·2020· 50 cited
Supplemental Material, jmr.17.0452-File003 - Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender
Figshare·2020Open Access
Does It Hurt Or Protect? the Effect of Affective Commitment on Unethical Behavior Toward Transgressing Brands
ACR North American Advances·2020
Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender
Sage Journals Data·2020· 8 citedOpen Access
Misery wants control: The roles of helplessness and choice in the sadness–consumption relationship
Australian Journal of Management·2019· 13 citedOpen Access
The Effect of Package Color on Food Decision Making and Its Implications For Consumer Well-Being
ACR North American Advances·2019
Inspirational Cleopatra Dress Designing for Modern Age Girls
Journal of Krishi Vigyan·2019
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Frequent Co-authors

Rahul Govind(12), Felix Septianto(6), Vikas Mittal(5), Gergana Y. Nenkov(5), Jennifer S. Lerner(4), Alan J. Malter(4), Raquel Castaño(4), Robert Kreuzbauer(4), Aparna A. Labroo(4), Angela Y. Lee(4), Maureen Morrin(4), Jesper H. Nielsen(4), María‐Eugenia Pérez‐Martínez(4), Gratiana Pol(4), José Antônio Rosa(4), Carolyn Yoon(4), J. Jeffrey Inman(3), Jatinder Jit Singh(3), Joshua M. Ackerman(3), Lisa A. Williams(3)