University of Illinois Chicago — United States
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(12), Innovation and Knowledge Management(6), Digital Marketing and Social Media(5), Business Strategy and Innovation(5), Psychology of Moral and Emotional Judgment(4)
Publications44 total
Frequent Co-authors
José Antônio Rosa(12), Robert Kreuzbauer(7), Aric Rindfleisch(5), Shankar Ganesan(5), Ellen Garbarino(5), Raquel Castaño(4), Nitika Garg(4), Aparna A. Labroo(4), Angela Y. Lee(4), Maureen Morrin(4), Gergana Y. Nenkov(4), Jesper H. Nielsen(4), María‐Eugenia Pérez‐Martínez(4), Gratiana Pol(4), Carolyn Yoon(4), Joshua M. Ackerman(3), Chen‐Bo Zhong(3), Frederick E. Webster(2), Robert F. Lusch(2), Stephen L. Vargo(2)