Alan J. Malter

University of Illinois ChicagoUnited States

Business, Management and Accounting · Social Sciences

15h-index2.7kcitations44works2.52yr avg

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Research Topics

Consumer Behavior in Brand Consumption and Identification(12), Innovation and Knowledge Management(6), Digital Marketing and Social Media(5), Business Strategy and Innovation(5), Psychology of Moral and Emotional Judgment(4)

Publications44 total

Springer proceedings in business and economics·2025
Journal of Macromarketing·2020· 5 cited
2019· 21 cited
Edward Elgar Publishing eBooks·2019· 1 cited
Unbiased Presentation of Options in Preference-Based Medical Decisions
ACR North American Advances·2017
Coping With Fear and Regret in Online Health Communities
ACR North American Advances·2016
Journal of Product Innovation Management·2014· 21 cited
Journal of Neuroscience Psychology and Economics·2012
Journal of Neuroscience Psychology and Economics·2012· 44 citedOpen Access
Roundtable Session: Embodiment in Consumer Judgment and Decision-Making: Behavioral, Psychological, and Neural Perspectives
ACR North American Advances·2011
Review of marketing research·2010· 6 cited
Journal of Marketing Research·2008· 1.2k cited
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Frequent Co-authors

José Antônio Rosa(12), Robert Kreuzbauer(7), Aric Rindfleisch(5), Shankar Ganesan(5), Ellen Garbarino(5), Raquel Castaño(4), Nitika Garg(4), Aparna A. Labroo(4), Angela Y. Lee(4), Maureen Morrin(4), Gergana Y. Nenkov(4), Jesper H. Nielsen(4), María‐Eugenia Pérez‐Martínez(4), Gratiana Pol(4), Carolyn Yoon(4), Joshua M. Ackerman(3), Chen‐Bo Zhong(3), Frederick E. Webster(2), Robert F. Lusch(2), Stephen L. Vargo(2)