Aparna A. Labroo

Northwestern University — United States

Business, Management and Accounting · Social Sciences

24h-index3.5kcitations100works6.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(28), Behavioral Health and Interventions(25), Psychology of Moral and Emotional Judgment(12), Social and Intergroup Psychology(8), Decision-Making and Behavioral Economics(8)

Publications100 total

Diversity Representations in Advertising: Enhancing Variety Perceptions and Brand Outcomes
Journal of Consumer Research·2024· 11 cited
<scp>JCP</scp>: The next mile
Journal of Consumer Psychology·2024· 1 citedOpen Access
Reconsidering prosocial behavior as intersocial: A literature review and a new perspective
Consumer Psychology Review·2022· 24 citedOpen Access
Reaching for rigor and relevance: better marketing research for a better world
Marketing Letters·2022· 23 cited
Introducing Marketing Letters’ data policy
Marketing Letters·2022· 6 cited
Sparking conversations: Editors’ Pick with commentaries and thematic article compilations
Marketing Letters·2022Open Access
Editorial: <i>Perspectives on Psychological Science</i>—A Key Journal to Foster the Quality of Research
Perspectives on Psychological Science·2022Open Access
Commentaries on “Abductive Theory Construction”
Journal of Consumer Psychology·2021· 8 cited
Introduction to special issue on gender and ethnicity in the marketing professoriate
Marketing Letters·2021
The Dirty Underbelly of Prosocial Behavior: Reconceptualizing Greater Good as an Ecosystem with Unintended Consequences
Journal of Consumer Psychology·2021· 30 citedOpen Access
Acknowledgment
Journal of Personality and Social Psychology·2021Open Access
Editorial: Relaunching Marketing Letters
Marketing Letters·2020· 6 citedOpen Access
It’s About Time: A Call for More Longitudinal Consumer Research Insights
Journal of the Association for Consumer Research·2020· 25 citedOpen Access
So difficult to smile: Why unhappy people avoid enjoyable activities.
Journal of Personality and Social Psychology·2020· 6 cited
Finding “I” in Activism: Seeking Agency After Personal Goal Failures
ACR North American Advances·2020
Igoofed: How Consumers Assign Blame in Response to Ai Accidents
ACR North American Advances·2020· 1 cited
Socioeconomic Status and Consumer Choice: the Role of Cultural Capital
ACR North American Advances·2020
Conspicuous Self-Control: When Status Motives Lead Consumers to Signal Restraint
ACR North American Advances·2020
Look Good and Work Hard? Only If You Are a Man Or in Preschool
ACR North American Advances·2020
Cueing Morality: The Effect of High-Pitched Music on Healthy Choice
Journal of Marketing·2019· 72 cited
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Frequent Co-authors

Angela Y. Lee(7), Sara Kim(4), Alice M. Isen(4), Jan R. Landwehr(3), Andreas Herrmann(3), Anirban Mukhopadhyay(3), Derek D. Rucker(3), Ping Dong(3), Ravi Dhar(2), Norbert Schwarz(2), Ayelet Fishbach(2), Anastasiya Pocheptsova(2), Alison Jing Xu(2), Xun Huang(2), Jesper H. Nielsen(2), Uzma Khan(2), John Lynch(2), Joel Huber(2), Natalie Mizik(2), Russell S. Winer(2)