Business, Management and Accounting · Social Sciences
3h-index626citations4works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(1), Digital Marketing and Social Media(1), Experimental Behavioral Economics Studies(1), Information and Cyber Security(1), Ethics in Business and Education(1)
Publications4 total
PsycTESTS Dataset·2016
Journal of Consumer Marketing·2001· 536 cited
Journal of Consumer Affairs·2000· 65 cited
Journal of Business Ethics·1989· 25 cited
Frequent Co-authors
Swee Hoon Ang(1), Elison Ai Ching Lim(1), Siok Kuan Tambyah(1), Saroja Subrahmanyan(1), William R. Swinyard(1), Thomas J. DeLong(1), Jinchang Wei(1), Ming Zhao(1), Fei Wang(1), Dingtao Zhao(1)