Ambar G. Rao

Business, Management and Accounting · Social Sciences

22h-index2.3kcitations60works0.02yr avg
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Research Topics

Consumer Market Behavior and Pricing(16), Innovation Diffusion and Forecasting(8), Game Theory and Applications(7), Auction Theory and Applications(6), Digital Platforms and Economics(6)

Publications60 total

A New Statistical Outlet with Classical and Bayesian Estimation Under Asymmetric Loss Functions Using Ageing Behaviour and Real Data Analysis
SSRN Electronic Journal·2025Open Access
Truth or Consequences: An Analysis of Vaporware and New Product Announcements
Carolina Digital Repository (University of North Carolina at Chapel Hill)·2021Open Access
An effective e-governance model for financial institutions in India
2012
Planning Magazine-Insertion Purchasing: Long-vs. Short-Term Considerations
Current Issues and Research in Advertising·2012· 1 cited
A Repeat Purchase Diffusion Model: Bayesian Estimation and Control
DSpace@MIT (Massachusetts Institute of Technology)·2011· 2 citedOpen Access
A marketing promotion model with word of mouth effects
DSpace@MIT (Massachusetts Institute of Technology)·2011· 4 citedOpen Access
Emerging approaches to retail outlet management
DSpace@MIT (Massachusetts Institute of Technology)·2011· 8 citedOpen Access
Replication strategies for implementation of e-governance project at Jalgaon City Municipal Corporation, Maharashtra State, India, in the context of KDMC model
2009
Optimal Pricing of a Product Diffusing in Rich and Poor Populations
2009
Dynamic pricing of a status symbol
Nonlinear Analysis·2005· 1 cited
Dynamic Pricing of a Status Symbol
SSRN Electronic Journal·2005Open Access
Adaptive aspirations and contributions to a public good: Generic advertising as a response to decline
Organizational Behavior and Human Decision Processes·2003· 15 cited
Optimal Pricing of a Product Diffusing in Rich and Poor Populations
Journal of Optimization Theory and Applications·2003· 4 cited
Adaptive Aspirations and Contributions to a Public Good: Generic Advertising as a Response to Decline
SSRN Electronic Journal·2003· 1 citedOpen Access
Optimal evaluation policies for workforce: a Bayesian stochastic model
2002· 1 cited
Note on “Guarantees in Auctions: The Auction House as Negotiator and Managerial Decision Maker”
Management Science·2002· 7 cited
Assessing When Increased Media Weight of Real-World Advertisements Helps Sales
Journal of Marketing Research·2002· 145 cited
Assessing when increased media weight helps sales of real-world brands
SSRN Electronic Journal·2002· 4 citedOpen Access
Pleasant Surprises: Consumer Response to Unexpected In-Store Coupons
Journal of Marketing Research·2002· 341 cited
Truth or Consequences: An Analysis of Vaporware and New Product Announcements
Journal of Marketing Research·2001· 196 cited
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Frequent Co-authors

Barry L. Bayus(8), Gary L. Lilien(8), Sanjay Jain(7), Hau L. Lee(5), Peter Lenk(4), Vincent P. Carroll(4), Melvin F. Shakun(3), Yoram Kinberg(3), M. R. Rao(3), Shlomo Kalish(2), Allen M. Weiss(2), Joseph O. Eastlack(2), Eric Greenleaf(2), Atanu R. Sinha(2), Arthur Shapiro(2), Vikas Tibrewala(2), Sandeep Krishnamurthy(2), William P. Bottom(2), E. Fernández-Gaucherand(2), Richard F. Hartl(2)