Case Western Reserve University — United States
Business, Management and Accounting · Social Sciences
11h-index887citations19works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(5), Urban Transport and Accessibility(2), Traffic and Road Safety(2), Transportation Planning and Optimization(2), Consumer Retail Behavior Studies(2)
Publications19 total
Journal of Marketing·1998· 93 cited
Journal of Marketing·1998· 194 cited
The Value of Understanding the Influence of Lifestyle Trait Motivations on Consumption Beliefs
DigitalCommons-Cedarville (Cedarville University)·1997· 18 cited
Managing retailer cooperation with manufacturer-sponsored promotions : an empirical examination
Marketing Science Institute eBooks·1997· 1 cited
Journal of Consumer Research·1996· 129 cited
Public Opinion Quarterly·1996· 44 cited
Journal of the American Statistical Association·1994· 1 cited
Journal of the American Statistical Association·1993· 19 cited
Journal of the American Statistical Association·1993· 64 cited
The Value of Understanding Lifestyle Trait Motivations for Holding Consumption Beliefs
DigitalCommons-Cedarville (Cedarville University)·1993
Journal of Consumer Research·1992· 169 citedOpen Access
Personality-Attitude-Behavior Models of Young Male Alcohol Consumption
DigitalCommons-Cedarville (Cedarville University)·1992
Youthful Drinking and Driving: Policy Implications From Mass Media Research
Advances in consumer research·1991· 3 cited
Journal of Marketing Research·1990· 26 cited
Journal of Marketing Research·1990· 57 cited
Journal of Advertising Research·1989· 11 cited
Context induced affect : the tempering influence of sequencing and involvement
UMI eBooks·1988
Journal of Consumer Research·1987· 58 cited
Frequent Co-authors
John L. Lastovicka(12), Antonie Stam(4), Erich A. Joachimsthaler(4), Jan B. Heide(3), Jon R. Austin(3), Gaurav Bhalla(2), Surendra N. Singh(1), Peter A. Dacin(1), Jim Scheurich(1)