Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(13), Consumer Retail Behavior Studies(5), Cognitive and psychological constructs research(4), Consumer Market Behavior and Pricing(3), Consumer Perception and Purchasing Behavior(3)
Publications45 total
Frequent Co-authors
John P. Murry(12), Karen V. Fernandez(5), Erich A. Joachimsthaler(5), Antonie Stam(4), Nancy J. Sirianni(3), Gaurav Bhalla(3), Jon R. Austin(3), Lance A. Bettencourt(2), Renée Shaw Hughner(2), Ronald Kuntze(2), Kanchana Thamodaran(2), E. H. Bonfield(2), Ekant Veer(2), Surendra N. Singh(1), J. Edward Jackson(1), David M. Gardner(1), Jim Scheurich(1), Laurel Anderson(1), Chuck Gengler(1), Chadwick J. Miller(1)