James M. Leonhardt

University of Nevada, Reno — United States

Social Sciences · Social Sciences

18h-index1.1kcitations61works2.72yr avg
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Research Topics

Digital Marketing and Social Media(17), Consumer Behavior in Brand Consumption and Identification(16), Cultural Differences and Values(8), Digital Communication and Language(7), Customer Service Quality and Loyalty(5)

Publications61 total

Psychological ownership of health promotes self and other-oriented health behaviors
Journal of Consumer Marketing·2025· 1 cited
Examining the Nuances of Consumer Racial Bias: An Analysis of Positive Consumer Response to Racial Representation on Instagram
Journal of Business Ethics·2024· 2 cited
Unleash the Power of Citizen Development: Leveraging Organizational Capabilities for Successful Low-Code Development Platform Adoption
Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences·2024· 5 citedOpen Access
Cultural Diversity in Preventative Health Behavior: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2023
Physician engagement in online medical teams: A multilevel investigation
Journal of Business Research·2022· 29 cited
What’s not to like? Negations in brand messages increase consumer engagement
Journal of the Academy of Marketing Science·2022· 19 cited
Digital exchange compromises: Teetering priorities of consumers and organizations at the iron triangle
Journal of Consumer Affairs·2022· 4 citedOpen Access
Vaccination Acceptance Across Cultures: The Roles of Collectivism, Empathy, and Homophily
Journal of International Marketing·2021· 49 cited
Invincibility threatens vaccination intentions during a pandemic
PLoS ONE·2021Open Access
Landfill or Recycle? Pro-environmental Receptacle Labeling Increases Recycling Contamination
SSRN Electronic Journal·2021· 1 citedOpen Access
Is this product easy to control? Liabilities of using difficult-to-pronounce product names
Organizational Behavior and Human Decision Processes·2021· 4 cited
Communicating Health Risks to the Public
2021
Communicating Health Risks to the Public
Przegląd Organizacji·2021Open Access
Is This Product Easy to Control? Liabilities of Using Difficult-To-Pronounce Product Names
SSRN Electronic Journal·2021Open Access
Landfill or Recycle? Pro‐Environmental Receptacle Labeling Increases Recycling Contamination
Journal of Consumer Psychology·2020· 29 cited
Certainty in Language Increases Consumer Engagement on Social Media
Journal of Interactive Marketing·2020· 128 citedOpen Access
How collectivistic values affect online word-of-mouth
International Journal of Market Research·2020· 18 cited
We’re not so different: Collectivism increases perceived homophily, trust, and seeking user-generated product information
Journal of Business Research·2020· 57 cited
Involvement and Brand Engagement Outcomes in Facebook Brand Posts: A Gender Twist: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2020· 1 cited
Processing fluency scale development for consumer research
International Journal of Market Research·2019· 39 citedOpen Access
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Frequent Co-authors

Todd Pezzuti(8), Mihai Niculescu(6), Ryan E. Cruz(5), Jesse R. Catlin(4), Cornelia Pechmann(3), Alena Kostyk(3), L. Robin Keller(2), William Prinzmetal(2), Jae‐Eun Namkoong(2), Yitong Wang(2), Rommel J. Manuel(2), Rongwei Chu(2), Lars Keller(2), Robin T. Peterson(2), David Trafimow(2), Caleb Warren(1), Judith J. Prochaska(1), Romina Kim(1), Virginia Long(1), Dante Pirouz(1)