Alena Kostyk

Ecole des Hautes Etudes Commerciales du Nord — France

Computer Science · Physical Sciences

13h-index449citations69works4.52yr avg
OpenAlex↗ORCID↗Google Scholar↗Lab page↗

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Research Topics

Virtual Reality Applications and Impacts(19), Consumer Behavior in Brand Consumption and Identification(16), Digital Marketing and Social Media(15), Customer Service Quality and Loyalty(5), Survey Methodology and Nonresponse(5)

Publications69 total

Macromarketing as Facilitator of Humanity's Desirable Future
Journal of Macromarketing·2025· 1 cited
ELECTROPHILIC HETEROCYCLIZATION OF 1-PENTYNYLPYRAZOLE-4-CARBALDHEDY UNDER THE ACTION OF HALOGENS AND TELLURM HALOGENIDES
Scientific Bulletin of the Uzhhorod University Series «Chemistry»·2025Open Access
From Parasocial Interaction to Parasocial Relationship: A Review and Research Agenda
International Journal of Consumer Studies·2025· 15 citedOpen Access
Guest editorial: Beyond tech gimmicks: omni-digital touchpoints for products and brands
Journal of Product & Brand Management·2025· 3 citedOpen Access
I Live Abroad, But My Home Brands Still Touch Me
ENLIGHTEN (Jurnal Bimbingan dan Konseling Islam)·2025Open Access
Musées et réalité virtuelle : une nouvelle ère pour la culture ?
2024
Memories of tourism brands in virtual reality
Annals of Tourism Research·2024· 15 citedOpen Access
Virtual Reality Marketing: What Does It Mean to Have a 3D Experience?
Journal of Advertising Research·2024· 2 citedOpen Access
The influence of luxury brand personality on digital interaction evaluations: a focus on European and North American markets
International Marketing Review·2023· 11 citedOpen Access
Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses
Journal of Retailing·2023· 59 citedOpen Access
Enhancing predictive power by unamalgamating multi-item scales.
Psychological Methods·2023· 5 citedOpen Access
Guest editorial: challenging the coloniality of raced markets
Journal of Consumer Marketing·2023
Chapter 7 Boosting Consumer Engagement via VR
2023
Index
2023
Chapter 2 The Spectrum of Immersion
2023
Chapter 3 VR Content Features: Graphics, Sounds, and Narrative
2023· 1 cited
Chapter 4 Sensory Inputs in VR
2023
List of Figures
2023
Chapter 12 VR-Based Events
2023
Chapter 8 Changing Attitudes and Building Your Brand via VR
2023
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Frequent Co-authors

Michael R. Hyman(21), Kirsten Cowan(18), Seth Ketron(10), Wenkai Zhou(6), David Trafimow(6), Haseeb Shabbir(4), Seth Ketron(4), James M. Leonhardt(3), Mihai Niculescu(3), Jie Sheng(3), Cong Wang(2), Tonghui Wang(2), Laurence Dessart(2), Leonard J. Paas(2), Kirk Kristofferson(1), Bruce A. Huhmann(1), Michaël Schyns(1), Kalliopi Chatzipanagiotou(1), Ziyuan Wang(1), Tingting Tong(1)