Haseeb Shabbir

London Metropolitan UniversityUnited Kingdom

Business, Management and Accounting · Social Sciences

14h-index726citations35works3.02yr avg

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Research Topics

Consumer Behavior in Brand Consumption and Identification(7), Customer Service Quality and Loyalty(6), Technology Adoption and User Behaviour(5), Digital Marketing and Social Media(4), Corporate Identity and Reputation(4)

Publications35 total

Technological Forecasting and Social Change·2022· 66 citedOpen Access
Community quality-of-life and well-being·2022· 2 citedOpen Access
Journal of Service Research·2021· 15 citedOpen Access
Journal of Macromarketing·2021· 15 citedOpen Access
Journal of Macromarketing·2020· 13 citedOpen Access
Peace Marketing as Counter Propaganda: Towards a Methodology
SHURA (Sheffield Hallam University Research Archive) (Sheffield Hallam University)·2019
Journal of Business Ethics·2019· 7 citedOpen Access
Information Technology and People·2019· 23 citedOpen Access
Journal of Marketing Management·2018· 1 citedOpen Access
Journal of Business Ethics·2018· 30 citedOpen Access
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Frequent Co-authors

Michael R. Hyman(7), Dianne Dean(6), Dayananda Palihawadana(5), Des Thwaites(4), Alena Kostyk(4), Dionysis Skarmeas(3), Pervaiz Akhtar(3), Nazan Colmekcioglu(3), Jon Reast(3), Hsiao‐Ting Tseng(2), Nick Hajli(2), Tahir M. Nisar(2), Gomaa Agag(2), Mohamed A. Khashan(2), Ahmed Almamy(2), Nawaf Alharbi(2), Riyad Eid(2), Ziad H. Abdelmoety(2), Stephan Vom Dahl(2), George Baltas(2)