José‐Luis Munuera‐Alemán

Fundación Universidad Empresa de la Región de Murcia — Spain

Business, Management and Accounting · Social Sciences

8h-index458citations9works0.02yr avg
OpenAlex↗Google Scholar↗Lab page↗

Accepting Students?

No reports yet. Know if this professor is taking students?

Research Topics

Innovation and Knowledge Management(8), Innovation Diffusion and Forecasting(5), Accounting and Organizational Management(2), Digital Platforms and Economics(2), Corporate Finance and Governance(1)

Publications9 total

Exploring marketing control mechanisms from a strategy perspective
Marketing Intelligence & Planning·2022· 4 cited
The Differential Effect of Development Speed and Launching Speed on New Product Performance: An Analysis in SMEs
Journal of Small Business Management·2015· 38 cited
Product Quality as a Formative Index: Evaluating an Alternative Measurement Approach<b>*</b>
Journal of Product Innovation Management·2012· 28 citedOpen Access
Speed to Market for Innovative Products: Blessing or Curse?
Journal of Product Innovation Management·2012· 58 cited
Do switching costs really provide a first‐mover advantage?
Marketing Intelligence & Planning·2012· 18 cited
Product Quality and New Product Performance: The Role of Network Externalities and Switching Costs<sup>*</sup>
Journal of Product Innovation Management·2011· 45 cited
Product competence exploitation and exploration strategies: The impact on new product performance through quality and innovativeness
Industrial Marketing Management·2011· 131 cited
New product performance indicators: Time horizon and importance attributed by managers
Technovation·2009· 62 cited
The joint impact of quality and innovativeness on short-term new product performance
Industrial Marketing Management·2008· 74 cited

Frequent Co-authors

Francisco‐Jose Molina‐Castillo(7), Michael A. Stanko(2), Roger J. Calantone(2), Daniel Jiménez Jiménez(1), Maria Moreno-Moya(1), Ana Isabel Rodríguez Escudero(1), Paola Andrea Ortíz Rendón(1), Luz Alexandra Montoya Restrepo(1)