Carl I. Hovland

Psychology · Social Sciences

43h-index17.1kcitations109works0.02yr avg
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Research Topics

Color perception and design(5), Education and Critical Thinking Development(4), Opinion Dynamics and Social Influence(4), Communication in Education and Healthcare(4), Advanced Statistical Modeling Techniques(4)

Publications109 total

Reconciling Conflicting Results Derived from Experimental and Survey Studies of Attitude Change
2017· 5 cited
A. THE BASELINE FOR MEASUREMENT OF PERCENTAGE CHANGE
Princeton University Press eBooks·2017· 1 cited
CHAPTER 6. EFFECTS OF FILMS ON MEN OF DIFFERENT INTELLECTUAL ABILITY
Princeton University Press eBooks·2017
CHAPTER 2. THE ORIENTATION FILM, “THE BATTLE OF BRITAIN”
Princeton University Press eBooks·2017
CHAPTER 7. SHORT-TIME AND LONG-TIME EFFECTS OF AN ORIENTATION FILM
Princeton University Press eBooks·2017
CHAPTER 8. THE EFFECTS OF PRESENTING “ONE SIDE” VERSUS “BOTH SIDES” IN CHANGING OPINIONS ON A CONTROVERSIAL SUBJECT
Princeton University Press eBooks·2017· 12 cited
D. “REGRESSION” IN THE ANALYSIS OF EFFECTS OF FILMS
Princeton University Press eBooks·2017
CHAPTER 4. THE AUDIENCE'S EVALUATION OF FILMS
Princeton University Press eBooks·2017
CHAPTER 9. THE EFFECT OF AN AUDIENCE-PARTICIPATION TECHNIQUE IN FILM-STRIP PRESENTATION
Princeton University Press eBooks·2017
INDEX
Princeton University Press eBooks·2017
CHAPTER 3. GENERAL IMPLICATIONS DERIVED FROM THE ORIENTATION FILM EXPERIMENTS
Princeton University Press eBooks·2017
Experiments on Mass Communication
Princeton University Press eBooks·2017· 598 cited
Introduction.
Princeton University Press eBooks·2014
The effects of presenting "one side" versus "both sides" in changing opinions on a controversial subject.
Princeton University Press eBooks·2014· 1 cited
The orientation film, "The Battle of Britain"
Princeton University Press eBooks·2014
Short-time and long-time effects of an orientation film.
Princeton University Press eBooks·2014· 4 cited
The effect of an audience-participation technique in film-strip presentation.
Princeton University Press eBooks·2014
Effects of films on men of different intellectual ability.
Princeton University Press eBooks·2014
The audience's evaluation of films.
Princeton University Press eBooks·2014
General implications derived from the orientation film experiments.
Princeton University Press eBooks·2014
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Frequent Co-authors

Muzafer Sherif(5), Irving L. Janis(3), Arthur A. Lumsdaine(3), Milton J. Rosenberg(3), William J. McGuire(3), Robert P. Abelson(3), Jack W. Brehm(3), Walter Weiss(2), R Pagès(2), Robert R. Sears(2), Fred D. Sheffield(2), Clark L. Hull(2), R. Ross(2), Marshall Hall(2), Donald T. Perkins(2), Frederic B. Fitch(2), R. R. Sears(2), Kenneth H. Kurtz(2), Matilda White Riley(1), Harold H. Kelley(1)