Business, Management and Accounting · Social Sciences
26h-index3.6kcitations169works26.02yr avg
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Research Topics
Marketing and Advertising Strategies(21), Consumer Behavior in Brand Consumption and Identification(19), Corporate Identity and Reputation(19), Sports, Gender, and Society(15), Management and Marketing Education(14)
Publications169 total
2025· 26 cited
Big Boom Beverages: Fight or Flight?
2020
Big Boom Beverages: Fight or Flight? (Brief Case)
2020
Commentary: 'Sport Business in the Classroom'
2019
What Does Your Corporate Brand Stand For
Lund University Publications (Lund University)·2019· 30 cited
The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
Lund University Publications (Lund University)·2018
Teaching Note: The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
Lund University Publications (Lund University)·2018
The Bundesliga in the U.S.
2018
Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning
2018
Teaching Note: The Reputation of the "World's Most Prestigious Award": The Nobel Prize
Lund University Publications (Lund University)·2018
The Reputation of the "World's Most Prestigious Award": The Nobel Prize
Lund University Publications (Lund University)·2018
After the Carnival: Key Factors to Enhance Olympic Legacy and Prevent Olympic Sites from Becoming White Elephants
2018· 5 cited
The Trust Imperative
2018· 1 cited
Developments in marketing science: proceedings of the Academy of Marketing Science·2017· 1 cited
Journal of Business and Policy Research·2016· 1 cited
More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors
2016· 5 cited
Journal of Brand Management·2016· 53 cited
Co-creating strategic resources through cultural sponsorship
2016
Strategic sports sponsorship - a service and relationship management perspective
2016
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Frequent Co-authors
John M.T. Balmer(9), Mats Urde(8), William F. Massy(4), Raymond A. Bauer(3), Francis Farrelly(3), John G. Myers(3), Betty J. Diener(2), Robert F. Young(2), Robert J. Kopp(2), John A. Quelch(2), Ragnar Lund(2), Edward C. Bursk(2), Robert L. Birmingham(1), Shaun M. Powell(1), Helen Stuart(1), Pascale Quester(1), Herbert E. Krugman(1), Marsha L. Richins(1), John G. Meyers(1), Abel P. Jeuland(1)