Business, Management and Accounting · Social Sciences
15h-index754citations41works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(16), Digital Marketing and Social Media(14), Corporate Identity and Reputation(13), Corporate Social Responsibility Reporting(6), Creativity in Education and Neuroscience(6)
Publications41 total
Journal of Brand Management·2020· 4 citedOpen Access
Journal of Brand Management·2020· 7 cited
Journal of Brand Management·2019· 36 cited
Journal of Brand Management·2019· 1 cited
Journal of Brand Management·2018· 11 citedOpen Access
Journal of Brand Management·2018· 3 citedOpen Access
Journal of Brand Management·2017· 7 cited
2017· 68 cited
Palgrave Macmillan UK eBooks·2016· 6 cited
Palgrave Macmillan UK eBooks·2016· 33 cited
Journal of Brand Management·2016· 14 citedOpen Access
Journal of Brand Management·2015· 6 citedOpen Access
Journal of Brand Management·2015Open Access
Journal of Brand Management·2014· 9 cited
Journal of Brand Management·2014· 13 citedOpen Access
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Journal of Brand Management·2013· 15 cited
Unlocking the potential of branding in social marketing
Research Online (University of Wollongong)·2013
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Frequent Co-authors
Joachim Kernstock(11), John M.T. Balmer(7), Tim Oliver Brexendorf(7), Mark Davies(4), Christopher A. Dodd(3), Stephanie Langlands(3), Wim Elving(2), Urša Golob(2), Christopher Dodd(2), Klaus‐Peter Wiedmann(2), Stephen A. Greyser(1), Jean‐Noël Kapferer(1), Julia Sloan(1), Séan Ennis(1), Danielle Norton(1), T.C. Melewar(1), Helen-Jane Shearer(1), Christine E. R. Dodd(1), T.C. Melewar(1), Ross Gordon(1)