Neal J. Roese

Northwestern University — United States

Decision Sciences · Social Sciences

47h-index9.3kcitations148works1.02yr avg
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Research Topics

Decision-Making and Behavioral Economics(50), Behavioral Health and Interventions(29), Social and Intergroup Psychology(25), Psychology of Moral and Emotional Judgment(21), Cultural Differences and Values(12)

Publications146 total

When are leaders blamed for bad events that never happened? Partisanship and close counterfactual catastrophes
Journal of Experimental Social Psychology·2025Open Access
The Dark Triad predicts public display of offensive political products
Journal of Research in Personality·2024Open Access
Motivated Counterfactual Thinking and Moral Inconsistency: How We Use Our Imaginations to Selectively Condemn and Condone
Current Directions in Psychological Science·2024· 3 citedOpen Access
Polarized imagination: partisanship influences the direction and consequences of counterfactual thinking
Philosophical Transactions of the Royal Society B Biological Sciences·2022· 9 citedOpen Access
The Hillshire Farm Brand: Growth Opportunities in Snacking
Kellogg School of Management Cases·2020
Dispositional optimism weakly predicts upward, rather than downward, counterfactual thinking: A prospective correlational study using episodic recall
PLoS ONE·2020· 7 citedOpen Access
Harley-Davidson: Rejuvenating an Iconic Brand
Kellogg School of Management Cases·2020
The Hillshire Farm Brand: Growth Opportunities in Snacking
Kellogg School of Management eBooks·2020
What Makes a Product Cute: Infantile Attributes Influence Perceived Cuteness of Products
ACR North American Advances·2020
Body camera footage leads to lower judgments of intent than dash camera footage
Proceedings of the National Academy of Sciences·2019· 45 citedOpen Access
Zopa: Time for a Brand Redesign?
Kellogg School of Management Cases·2017
Do episodic counterfactual thoughts focus on controllable action?: The role of self-initiation
Journal of Experimental Social Psychology·2017· 23 citedOpen Access
Xbox One
Kellogg School of Management Cases·2017
Harley-Davidson: Chasing a New Generation of Customers
Kellogg School of Management Cases·2017· 1 cited
Zopa: Time for a Brand Redesign?
Kellogg School of Management eBooks·2017
The Functional Theory of Counterfactual Thinking: New Evidence, New Challenges, New Insights
Advances in experimental social psychology·2017· 218 citedOpen Access
Prefactual Thoughts: Mental Simulations about What Might Happen
Review of General Psychology·2016· 53 citedOpen Access
The danger of touting a product as "the best"
2014
Dual payoff scenario warnings on credit card statements elicit suboptimal payoff decisions
Journal of Consumer Psychology·2014· 59 cited
Consumer substitution decisions: an integrative framework
Marketing Letters·2014· 46 cited
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Frequent Co-authors

James M. Olson(11), Kai Epstude(6), Amy Summerville(6), Ginger L. Pennington(4), Adam D. Galinsky(4), Florian Fessel(3), Mike Morrison(3), Taekyun Hur(2), Rachel Smallman(2), Kathleen D. Vohs(1), David W. Jamieson(1), Laura J. Kray(1), Linda G. George(1), Katie A. Liljenquist(1), Philip E. Tetlock(1), Colleen Saffrey(1), Suzanne C. Segerstrom(1), Garriy Shteynberg(1), Jacob B. Hirsh(1), Evan P. Apfelbaum(1)