Paul W. Ballantine

University of CanterburyNew Zealand

Business, Management and Accounting · Social Sciences

29h-index3.3kcitations79works2.32yr avg

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Research Topics

Consumer Behavior in Brand Consumption and Identification(25), Digital Marketing and Social Media(13), Environmental Sustainability in Business(13), Consumer Retail Behavior Studies(13), Organic Food and Agriculture(11)

Publications79 total

Journal of Retailing and Consumer Services·2025· 3 citedOpen Access
International Journal of Tourism Research·2025· 3 citedOpen Access
Practice, progress, and proficiency in sustainability·2024· 1 cited
Journal of Sustainable Marketing·2023· 1 citedOpen Access
Australasian Marketing Journal (AMJ)·2021· 61 cited
Journal of Nonprofit & Public Sector Marketing·2020· 38 cited
Journal of Cleaner Production·2019· 24 citedOpen Access
The Journal of Marketing Theory and Practice·2019· 60 cited
2019· 4 cited
2019· 1 cited
2019· 1 cited
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Frequent Co-authors

C. Michael Hall(12), Lucie K. Ozanne(10), Joya A. Kemper(9), Andrew G. Parsons(9), Hiran Roy(4), Ekant Veer(4), Heather E. Philip(3), Sharifah Zannierah Syed Marzuki(3), Kseniia Zahrai(2), Huibert P. de Vries(2), Helene Wilkinson(2), Jeremy Ainsworth(2), Richard H. Jack(1), Rachel J. Stephenson(1), Brett Martin(1), Sam Creery(1), Katrina Comeskey(1), Cara Au Yeung(1), Samantha K. White(1), Shazia Zafar(1)