Cara Au Yeung

University of Canterbury — New Zealand

Business, Management and Accounting · Social Sciences

1h-index74citations1works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(1), Digital Marketing and Social Media(1), Digital Communication and Language(1)

Publications1 total

The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions
Marketing Intelligence & Planning·2015· 74 cited

Frequent Co-authors

Paul W. Ballantine(1)