Rocío Rodríguez

Universidad de Murcia — Spain

Business, Management and Accounting · Social Sciences

16h-index1.6kcitations75works1.32yr avg
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Research Topics

Customer Service Quality and Loyalty(21), Environmental Sustainability in Business(16), Technology Adoption and User Behaviour(14), Digital Marketing and Social Media(14), Corporate Social Responsibility Reporting(12)

Publications75 total

Sequential relationship dynamics between budget performance, sales performance and satisfaction in B2B service providers: a comparison of hierarchical and non-hierarchical models
International Journal of Quality and Service Sciences·2026
Efficacy and Safety of Vitamin D for COVID-19: A Living Evidence Synthesis Baseline report
2025Open Access
Sequential logic concerning the dualities of sales performance and job satisfaction in B2B relationships of services firms
European Business Review·2025· 1 cited
Sustainable Health Policies—A Health Emergency Toolkit of Assessment
Sustainability·2025Open Access
Breaking the Chain of Harm: how Moral Disengagement can Advance Supply Chain Sustainability
International Journal of Procurement Management·2025
Review for "Evidence and Gap Map of Whole‐School Interventions Promoting Mental Health and Preventing Risk Behaviours in Adolescence: Programme Component Mapping Within the Health‐Promoting Schools Framework: An evidence and gap map"
2024
The Role of Digital Communication Technologies Through Customer and Market Knowledge in B2B on Sales Performance and Satisfaction
Journal of Business-to-Business Marketing·2024· 4 citedOpen Access
Dataset that shows organizational complexity as a key enabler for business model innovation using enterprise resource planning
Data in Brief·2024· 1 citedOpen Access
The effect of social disruption on the use of technologies to digitize B2B processes and its impact on corporate performance
Journal of Business and Industrial Marketing·2024· 2 cited
A Lesson for Sustainable Health Policy from the Past with Implications for the Future
Sustainability·2024· 1 citedOpen Access
Proposing a sales performance motivational framework for B2B sellers in services firms
European Research on Management and Business Economics·2024· 6 citedOpen Access
Framing antecedents of salesperson performance in B2B - model and findings
International Journal of Procurement Management·2024· 1 cited
Review for "Breakfast Habits, Anthropometry, and Nutrition‐Related Outcomes in Adolescents From Low‐ and Middle‐Income Countries: A Systematic Review and Meta‐Analysis"
2023
Salespeople’s sales performance skills in B2B of services firms – a cross-industrial study
European Business Review·2023· 7 citedOpen Access
Benchmarking meta-analytical conceptualizations of B2B seller skills against empirical evidence in services firms
Benchmarking An International Journal·2023· 1 citedOpen Access
Framing antecedents of salesperson performance in B2B - model and findings
International Journal of Procurement Management·2023
Framing Predictors of Salespeople's Performance in B2b Sales – a Toolkit and Guide for Scholars and Practitioners
SSRN Electronic Journal·2023Open Access
Digitalization Through Technology and Sales Performance: Extended Framework: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2023
Framing Digitalized Customer Reacquisition Strategies in B2b Markets – a Typology and Toolkit
SSRN Electronic Journal·2023Open Access
The direct effect of B2B sellers' skills on relative and absolute sales performance: a dual measurement approach
Journal of Organizational Change Management·2022· 6 citedOpen Access
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Frequent Co-authors

Göran Svensson(42), Nils M. Høgevold(15), María del Carmen Otero Neira(12), David Eriksson(7), Francisco‐Jose Molina‐Castillo(5), Sergio Román(4), Greg Wood(4), Mornay Roberts-Lombard(4), María del Mar Sánchez Pérez(2), Carmen Padín(2), Romina Libster(1), Gonzalo Pérez Marc(1), Diego Wappner(1), Silvina Coviello(1), Alejandra Bianchi(1), Virginia Braem(1), Ignacio Esteban(1), Mauricio T. Caballero(1), Cristian Wood(1), Mabel Berrueta(1)