Eric Shih

Sungkyunkwan University — South Korea

Engineering · Physical Sciences

17h-index2.0kcitations28works0.02yr avg
OpenAlex↗Google Scholar↗Lab page↗

Accepting Students?

No reports yet. Know if this professor is taking students?

Research Topics

ICT Impact and Policies(8), Consumer Behavior in Brand Consumption and Identification(5), Economic Growth and Productivity(5), Technology Adoption and User Behaviour(3), Decision-Making and Behavioral Economics(3)

Publications28 total

City branding through cinema: the case of postcolonial Hong Kong
Journal of Brand Management·2019· 18 cited
Teaching Design Thinking in Marketing: Linking Product Design and Marketing Strategy in a Product Development Class
Journal of Marketing Education·2018· 44 cited
Glucose Depletion and Decision Making: An Examination of Choice in Context
Developments in marketing science: proceedings of the Academy of Marketing Science·2017Open Access
CITY BRANDING THROUGH CINEMA: CREATING HONG KONG’S POSTCOLONIAL IDENTITY
Global marketing conference proceeding·2016· 1 cited
Leaders' impression management during organizational decline: The roles of publicity, image concerns, and incentive compensation
The Leadership Quarterly·2015· 26 cited
Can consumers’ personal values alter negative country-of-origin effects? An experimental and multi-country investigation of made-in-China products
HKBU Institutional Repository (Hong Kong Baptist University)·2014
Managers’ marketing strategy decision making during performance decline and the moderating influence of incentive pay
Journal of the Academy of Marketing Science·2014· 30 cited
Information Technology and Productivity in Developed and Developing Countries
Journal of Management Information Systems·2013· 204 cited
How banner ads can be effective
International Journal of Advertising·2013· 45 cited
Dynamic Use Diffusion Model in a Cross‐National Context: A Comparative Study of the <scp>U</scp>nited <scp>S</scp>tates, <scp>S</scp>weden, and <scp>I</scp>ndia
Journal of Product Innovation Management·2012· 18 cited
Impression management during decline: Role of publicity, image concerns, and incentive compensation
Academy of Management Proceedings·2012
When does incentive compensation motivate managerial behaviors? An experimental investigation of the fit between incentive compensation, executive core self‐evaluation, and firm performance
Strategic Management Journal·2012· 82 cited
To Justify or Not to Justify: The Role of Anticipated Regret on Consumers’ Decisions to Upgrade Technological Innovations
Journal of Retailing·2011· 84 cited
IT and Productivity in Developed and Developing Countries
Journal of the Association for Information Systems·2010· 12 citedOpen Access
Aligning benefits with payments: A test of the pattern alignment hypothesis
Journal of Consumer Psychology·2008· 13 cited
IT diffusion in developing countries
Communications of the ACM·2008· 14 cited
IT diffusion in developing countries
Communications of the ACM·2008· 58 cited
Brand name and consumer inference making in multigenerational product introduction context
Journal of Brand Management·2007· 20 cited
Co-production and customer loyalty in financial services
Journal of Retailing·2007· 903 cited
<b>Research Note</b>—Determinants of Country-Level Investment in Information Technology
Management Science·2007· 44 cited
page 1 of 2Next →

Frequent Co-authors

Seigyoung Auh(7), Jason Dedrick(6), Kenneth L. Kraemer(6), Alladi Venkatesh(4), Daniel Han Ming Chng(4), Matthew Rodgers(4), Steven Chen(3), Bülent Mengüç(2), Erik Kruse(2), Xiao-Bing Song(2), Norman Stolzoff(2), Xiaobing Song(2), Yeosun Yoon(2), Simon J. Bell(1), Colin McLeod(1), Hope Jensen Schau(1), Sanjoy Mazumdar(1), Kaiyu Wang(1), Laura A. Peracchio(1), Ray L. Benedicktus(1)