Alberto Badenes‐Rocha

Universitat de València — Spain

Social Sciences · Social Sciences

6h-index178citations13works0.02yr avg
OpenAlex↗ORCID↗Google Scholar↗Lab page↗

Accepting Students?

No reports yet. Know if this professor is taking students?

Research Topics

Online and Blended Learning(4), Digital Marketing and Social Media(4), Consumer Behavior in Brand Consumption and Identification(3), Customer Service Quality and Loyalty(3), Technology-Enhanced Education Studies(3)

Publications13 total

The influence of negative emotions on brand trust and intention to share cause-related posts: A neuroscientific study
Journal of Business Research·2023· 66 citedOpen Access
Visual attention paid to negative comments in cause-related posts: visual style and emotionality matter
International Journal of Advertising·2022· 14 cited
Online Food Delivery: An Overview and Bibliometric Analysis
International Conference on Tourism Research·2022· 5 citedOpen Access
Impact of cause‐related marketing on consumer advocacy and cause participation: A causal model based on self‐reports and eye‐tracking measures
Psychology and Marketing·2021· 32 citedOpen Access
THE ROLE OF TAM BELIEFS, PERCEIVED ENJOYMENT AND COPRESENCE ON STUDENTS' SATISFACTION WITH COLLABORATIVE LEARNING AND POSITIVE WORD OF MOUTH
EDULEARN proceedings·2020
Engaging customers through user-and company-generated content on CSR
Spanish Journal of Marketing - ESIC·2019· 36 citedOpen Access
DEVELOPMENT OF A BLENDED COURSE FOR ONLINE TEACHING: PROCESS AND OUTCOMES
Journal of Management and Business Education·2019· 9 citedOpen Access
UNVEILING TEACHER ADOPTION OF BLENDED LEARNING PROGRAMS: A MULTIFACTOR MODEL
EDULEARN proceedings·2019
Developing competencies on synchronous learning environments
Dialnet (Universidad de la Rioja)·2019
VIRTUAL CLASSROOM: TEACHER SKILLS TO PROMOTE STUDENT ENGAGEMENT
Journal of Management and Business Education·2018· 16 citedOpen Access
VIRTUAL CLASSROOM UPDATED: REFERENCE MANUAL FOR A MULTILEARNING APPROACH
EDULEARN proceedings·2018
VIRTUAL CLASSROOM: BEYOND BRICK-AND-MORTAR LEARNING
INTED proceedings·2018
Aula virtual: Habilidades en el docente para impulsar el engagement en el estudiante
Journal of Management and Business Education·2018Open Access

Frequent Co-authors

José Enrique Bigné Alcañiz(13), Carla Ruíz Mafé(13), Luisa Andreu(5), Luisa Andreu Simó(2), Rafael Currás Pérez(1)