Carla Ruíz Mafé

Universitat de València — Spain

Social Sciences · Social Sciences

37h-index4.7kcitations210works2.22yr avg
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Research Topics

Digital Marketing and Social Media(115), Technology Adoption and User Behaviour(72), Consumer Behavior in Brand Consumption and Identification(44), Consumer Retail Behavior Studies(40), Customer Service Quality and Loyalty(37)

Publications210 total

A survey of knowledge and perceptions of ADHD and autism spectrum disorder in the workplace at a large corporation
Scientific Reports·2025Open Access
Corporate Reputation and eWOM: exploring the moderating role of Brand Love
Retos·2025Open Access
A Contrastive Analysis: English Causative Constructions in EFL Spanish and Italian Students
International Journal of English Linguistics·2025Open Access
Knowledge and perceptions of neurodiversity in the workplace: a cross-sectional survey of ADHD and ASD awareness among employees at a large corporation
2025Open Access
A Corpus-Based Approach to Analysing Evaluative Adjectives in Student-Generated Tourism Texts
International Journal of English Linguistics·2025Open Access
Using Big Data to gain insights into customer emotions after a tourist experience
Edward Elgar Publishing eBooks·2025
Has COVID-19 altered consumers’ green brand image of hotels?
Edward Elgar Publishing eBooks·2025
A Decade of Innovation: A Bibliometric Analysis of Advergames and Gamification in Tourist Destinations
Journal of theoretical and applied electronic commerce research·2025· 3 citedOpen Access
We match! Building online brand engagement behaviours through emotional and rational processes
Journal of Retailing and Consumer Services·2024· 15 citedOpen Access
Online Social Influence and Negative Emotions toward Snow Sports Brands: Moderation and Mediation Effects
Journal of theoretical and applied electronic commerce research·2024· 1 citedOpen Access
Disentangling the Link Between Service Quality and Customer Brand Engagement
Advances in marketing, customer relationship management, and e-services book series·2024· 1 citedOpen Access
Negative Customer Engagement and Brand Hate in Users of Extreme Snow-Sports Brands
Advances in marketing, customer relationship management, and e-services book series·2024
Inward negative emotions and brand hate in users of snow-sports’ brands
Journal of Product & Brand Management·2024· 8 citedOpen Access
Understanding the Dynamics of Brand Love in the Automobile Industry
Journal of theoretical and applied electronic commerce research·2024· 3 citedOpen Access
Do Customer Orientation Strategies Drive an Excellent Customer Experience?
Advances in marketing, customer relationship management, and e-services book series·2024· 3 cited
Can Social Media-Driven Trust and Customer positive Emotions with a Car Dealership Increase Brand Love?
Preprints.org·2024· 1 citedOpen Access
Can Social Media-Driven Trust and Customer Happiness with a Car Dealership Increase Brand Love?
Preprints.org·2024· 2 citedOpen Access
Sports brand love 2.0 in the context of football teams
Managing Sport and Leisure·2024· 3 citedOpen Access
Furnishing your home? The impact of voice assistant avatars in virtual reality shopping: A neurophysiological study
Computers in Human Behavior·2023· 16 citedOpen Access
Emojis and Users’ Brand Engagement in Instagram. The Case of Eco-Friendly Restaurants
Journal of Tourism and Services·2023· 6 citedOpen Access
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Frequent Co-authors

Silvia Sanz Blas(29), José Enrique Bigné Alcañiz(23), Joaquín Aldás Manzano(10), Rafael Currás Pérez(10), Blanca Hernández Ortega(6), Carlos Lassala Navarré(5), Luisa Andreu(5), Alberto Badenes‐Rocha(4), José Martí Parreño(3), Carmen Pérez Cabañero(3), Kalliopi Chatzipanagiotou(2), Antonio Carlos Cuenca Ballester(2), José Tronch(2), Estefania Ballester(2), Natalia Rubio(2), Cleopatra Veloutsou(1), Joaquín Aldás(1), Aitor García(1), Juan Fernando Tavera Mesías(1), Aline Simonetti(1)