Universitat de València — Spain
Social Sciences · Social Sciences
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Research Topics
Digital Marketing and Social Media(76), Technology Adoption and User Behaviour(62), Diverse Aspects of Tourism Research(36), Consumer Retail Behavior Studies(26), Customer Service Quality and Loyalty(25)
Publications181 total
Frequent Co-authors
Carla Ruíz Mafé(28), Daniela Buzova(16), José Enrique Bigné Alcañiz(11), Joaquín Aldás Manzano(10), A. Cervera(6), Carlos Lassala Navarré(5), Rafael Currás Pérez(5), Elena Carvajal-Trujillo(3), Isabel Sánchez García(2), José Martí Parreño(2), José Tronch(2), Blanca Hernández Ortega(2), Shintaro Okazaki(2), José Alberto Castañeda García(2), Fernando J. Garrigós‐Simón(2), Sameer Hosany(1), Joaquín Aldás(1), Juan Fernando Tavera Mesías(1), María José Miquel Romero(1), Miluska Murillo Zegarra(1)