Tokyo Denki University — Japan
Social Sciences · Social Sciences
Accepting Students?
No reports yet. Know if this professor is taking students?
Research Topics
Digital Marketing and Social Media(79), Technology Adoption and User Behaviour(50), Consumer Behavior in Brand Consumption and Identification(39), Marketing and Advertising Strategies(20), Impact of Technology on Adolescents(15)
Publications198 total
Frequent Co-authors
Charles R. Taylor(8), Morikazu Hirose(5), Barbara Mueller(5), Hairong Li(3), Felipe Mendez(2), Kirk Plangger(2), Héctor D. Menéndez(2), Luisa Andreu(2), Sara Campo(2), Francisco‐Jose Molina‐Castillo(2), Luiz Miguel Renda dos Santos(2), Yuping Liu–Thompkins(1), Douglas West(1), Akihiro Katsukura(1), Mamoru Nishiyama(1), Shaoming Zou(1), Javier Alonso Rivas(1), Martin Eisend(1), Ko de Ruyter(1), Dhruv Grewal(1)