Universitat de València — Spain
Business, Management and Accounting · Social Sciences
2h-index57citations6works0.02yr avg
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Research Topics
Consumer Retail Behavior Studies(4), Consumer Behavior in Brand Consumption and Identification(3), Digital Marketing and Social Media(2), Advertising and Communication Studies(2), Technology Adoption and User Behaviour(1)
Publications6 total
UCJC Business and Society Review (formerly known as Universia Business Review)·2020Open Access
Sustainability·2020· 54 citedOpen Access
Contaduría y Administración·2020Open Access
Influence of perceived value on emotions and consumer behaviour in mobile commerce in the fashion industry
Dialnet (Universidad de la Rioja)·2020· 1 cited
3C Empresa Investigación y pensamiento crítico·2019· 2 citedOpen Access
Comportamiento del consumidor y comunicación boca a oído en el comercio móvil. Propuesta de un modelo aplicado al sector moda
Dialnet (Universidad de la Rioja)·2018
Frequent Co-authors
Carla Ruíz Mafé(5), Silvia Sanz Blas(1)