Business, Management and Accounting · Social Sciences
9h-index273citations44works0.02yr avg
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Research Topics
Marketing and Advertising Strategies(9), Consumer Behavior in Brand Consumption and Identification(8), Customer Service Quality and Loyalty(5), Management and Marketing Education(5), Competitive and Knowledge Intelligence(4)
Publications44 total
Marketing Intelligence & Planning·2011
Marketing Intelligence & Planning·2011
International Journal of Market Research·2008
Marketing Intelligence & Planning·2008· 1 cited
Marketing in the era of accountability
Strathprints: The University of Strathclyde institutional repository (University of Strathclyde)·2008· 1 cited
Marketing Intelligence & Planning·2007
Marketing Intelligence & Planning·2007
Marketing Intelligence & Planning·2007
Marketing Intelligence & Planning·2007
Marketing Intelligence & Planning·2007
Marketing Intelligence & Planning·2007
Marketing Intelligence & Planning·2006
Marketing Intelligence & Planning·2006
Marketing Intelligence & Planning·2006
Marketing Intelligence & Planning·2006
Marketing Intelligence & Planning·2006
International Journal of Advertising·2005· 1 cited
Marketing Intelligence & Planning·2004· 55 cited
Marketing Intelligence & Planning·2003· 3 cited
Marketing Intelligence & Planning·2003· 10 cited
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Frequent Co-authors
Michael J. Baker(15), Douglas Brownlie(15), Jennifer L. Drayton(14), Anita Kennedy(14), Joanna Kinsey(14), Stephen Parkinson(14), Ian Grant(4), B. Zafer Erdoğan(3), Charlotte Gilmore(3), Ashley Brown(3), David Pickton(3), Andrew J. Lowe(2), Bill Donaldson(2), A. J. Brown(2), A. J. Brown(1), A. J. Brown(1), Tony Hernández(1), Sandra Mohabir-Collins(1), A. J. Brown(1), Stephanie O’Donohoe(1)