Ian Grant

University of Strathclyde — United Kingdom

Social Sciences · Social Sciences

11h-index675citations33works0.02yr avg
OpenAlex↗Google Scholar↗Lab page↗

Accepting Students?

No reports yet. Know if this professor is taking students?

Research Topics

Digital Marketing and Social Media(10), Impact of Technology on Adolescents(7), Consumer Behavior in Brand Consumption and Identification(6), Marketing and Advertising Strategies(5), Customer Service Quality and Loyalty(4)

Publications33 total

Rethinking social media information disclosure: An application of Users and Gratifications Theory
2016
Brand Embarrassment Tendencies Scale
PsycTESTS Dataset·2016
Developing and validating a scale of consumer brand embarrassment tendencies
Journal of Business Research·2015· 26 cited
Not a disappearing act! Legitimising the advertising agent in the digital age
2015
Spreadable Media: Creating Value and Meaning in a Networked Culture
International Journal of Advertising·2014· 151 cited
Beyond the privacy paradox:: The relevance of a uses and gratifications approach to social media
2013
Managing retail brand identity on social media: case study of a UK fashion retailer
2013
Entrepreneurial embedding : Case study evidence from the creative industries
Bulletin of Environmental Contamination and Toxicology·2012· 2 cited
Conflict and advertising planning: consequences of networking for advertising planning
European Journal of Marketing·2012· 24 cited
Untitled
Telecommunications Policy·2010
Ambivalence revisited: Advertising copywriters' feelings toward digital media
2010
The role and impact of business networks on marketing in the creative industries: evidence from case study research
Strathprints: The University of Strathclyde institutional repository (University of Strathclyde)·2010· 1 cited
Relational conflict across networks in the advertising industry
Strathprints: The University of Strathclyde institutional repository (University of Strathclyde)·2009· 1 cited
Exploring the concept of brand embarrassment: the experiences of older adolescents
Strathprints: The University of Strathclyde institutional repository (University of Strathclyde)·2009· 24 cited
Home Office rejects request for £1.3m e-crime unit
Infosecurity·2008
Book Review: – Les Binet and Peter Field-Marketing in the Era of Accountability
International Journal of Market Research·2008
Marketing in the era of accountability
Strathprints: The University of Strathclyde institutional repository (University of Strathclyde)·2008· 1 cited
The influence of branding on adolescent smoking behaviour: exploring the mediating role of image and attitudes
International Journal of Nonprofit and Voluntary Sector Marketing·2007· 18 cited
Advertising agency planning – conceptualising network relationships
Journal of Marketing Management·2007· 29 cited
Why young consumers are not open to mobile marketing communication
International Journal of Advertising·2007· 194 cited
page 1 of 2Next →

Frequent Co-authors

Stephanie O’Donohoe(5), Kathryn Waite(5), Keith Crosier(4), Eleanor Shaw(4), Charlotte Gilmore(3), Gianfranco Walsh(3), Charlotte McLeod(2), Arne K. Albrecht(2), Charles F. Hofacker(2), Ikuo Takahashi(2), Finola Kerrigan(2), Gary K. Hunter(2), Louise M. Hassan(1), Gerard Hastings(1), Anne Marie MacKintosh(1), Douglas Eadie(1), Juliette Wilson(1), Gavan J. Fitzsimons(1), Vicki G. Morwitz(1), Jonathan Wilson(1)