Laura Sáez‐Ortuño

Universitat de Barcelona — Spain

Decision Sciences · Social Sciences

6h-index97citations8works9.82yr avg
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Research Topics

Technology Adoption and User Behaviour(2), Digital Marketing and Social Media(2), Quantum Computing Algorithms and Architecture(2), Misinformation and Its Impacts(2), Spam and Phishing Detection(2)

Publications8 total

Quantum Kernel Methods: Convergence Theory, Separation Bounds and Applications to Marketing Analytics
2025Open Access
Applying knowledge transfer in data augmentation to improve online advertising performance of entrepreneurs
Journal of Innovation & Knowledge·2025Open Access
Quantum computing for market research
Journal of Innovation & Knowledge·2024· 30 citedOpen Access
Chasing spammers: Using the Internet protocol address for detection
Psychology and Marketing·2024· 9 citedOpen Access
Impact of Artificial Intelligence on Marketing Research
Advances in human and social aspects of technology book series·2023· 12 cited
How can entrepreneurs improve digital market segmentation? A comparative analysis of supervised and unsupervised learning algorithms
International Entrepreneurship and Management Journal·2023· 15 citedOpen Access
Online cheaters: Profiles and motivations of internet users who falsify their data online
Journal of Innovation & Knowledge·2023· 15 citedOpen Access
What's on the horizon? A bibliometric analysis of personal data collection methods on social networks
Journal of Business Research·2023· 16 citedOpen Access

Frequent Co-authors

Santiago Forgas‐Coll(8), Rubén Huertas-García(7), Javier Sánchez(5), Eloi Puertas(4), Массимилиано Феррара(1)