Santiago Forgas‐Coll

Barcelona School of Economics — Spain

Business, Management and Accounting · Social Sciences

19h-index1.5kcitations63works5.62yr avg
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Research Topics

Customer Service Quality and Loyalty(19), Digital Marketing and Social Media(17), Diverse Aspects of Tourism Research(12), Consumer Behavior in Brand Consumption and Identification(12), Technology Adoption and User Behaviour(11)

Publications63 total

Quantum Computing for Natural Language Processing in Market Research
2026
Quantum Kernel Methods: Convergence Theory, Separation Bounds and Applications to Marketing Analytics
2025Open Access
Applying knowledge transfer in data augmentation to improve online advertising performance of entrepreneurs
Journal of Innovation & Knowledge·2025Open Access
Effects of Privacy Warning on the Intention to Disclose Personal Information During Interaction with a Robot in Public Spaces
International Journal of Social Robotics·2025· 4 citedOpen Access
How do people intend to disclose personal information to a social robot in public spaces?
2024· 2 citedOpen Access
Quantum computing for market research
Journal of Innovation & Knowledge·2024· 30 citedOpen Access
Correction to: Gendered Human–Robot Interactions in Services
International Journal of Social Robotics·2024Open Access
Chasing spammers: Using the Internet protocol address for detection
Psychology and Marketing·2024· 9 citedOpen Access
Impact of Artificial Intelligence on Marketing Research
Advances in human and social aspects of technology book series·2023· 12 cited
Gendered Human–Robot Interactions in Services
International Journal of Social Robotics·2023· 12 citedOpen Access
How can entrepreneurs improve digital market segmentation? A comparative analysis of supervised and unsupervised learning algorithms
International Entrepreneurship and Management Journal·2023· 15 citedOpen Access
Online cheaters: Profiles and motivations of internet users who falsify their data online
Journal of Innovation & Knowledge·2023· 15 citedOpen Access
Social robot-delivered customer-facing services: an assessment of the experience
Service Industries Journal·2023· 25 citedOpen Access
What's on the horizon? A bibliometric analysis of personal data collection methods on social networks
Journal of Business Research·2023· 16 citedOpen Access
“I know how you feel”
Interaction Studies Social Behaviour and Communication in Biological and Artificial Systems·2022· 14 citedOpen Access
Does the Personality of Consumers Influence the Assessment of the Experience of Interaction with Social Robots?
International Journal of Social Robotics·2022· 18 citedOpen Access
The effects of gender and personality of robot assistants on customers’ acceptance of their service
Service Business·2022· 38 citedOpen Access
COMPARATIVE ANALYSIS OF AMERICAN AND SPANISH CRUISE PASSENGERS' BEHAVIORAL INTENTIONS
Figshare·2022Open Access
How do Consumers’ Gender and Rational Thinking Affect the Acceptance of Entertainment Social Robots?
International Journal of Social Robotics·2021· 47 citedOpen Access
The roles of team identification and psychological ownership in fans’ intentions to purchase team-licensed and a sponsor’s products: the case of FC Barcelona members
Sport Management Review·2021· 12 cited
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Frequent Co-authors

Ramon Palau‐Saumell(24), Javier Sánchez(23), Rubén Huertas-García(21), Guillem Alenyà(9), Antonio Andriella(7), Laura Sáez‐Ortuño(7), Lluís Prats(4), Eloi Puertas(4), Juan Carlos Gázquez‐Abad(4), Miguel Ángel Moliner Tena(3), Jorge Matute(3), Fernando J. Garrigós‐Simón(3), Judit Díaz(2), Jordi Pujadas-Hostench(2), Carme Torras(2), Agusti Casas‐Romeo(2), Azra Aryania(2), Cecilio Ángulo(2), Emilio Robres(1), Luís J. Callarisa-Fiol(1)