University of Groningen — Netherlands
Business, Management and Accounting · Social Sciences
1h-index3citations1works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(1), Customer Service Quality and Loyalty(1), Digital Marketing and Social Media(1)
Publications1 total
International Journal of Research in Marketing·2019· 3 citedOpen Access
Frequent Co-authors
Iris W. Hung(1), Werner Reinartz(1), Andrew G. Stephen(1)