Iris W. Hung

Chinese University of Hong Kong — Hong Kong

Psychology · Social Sciences

11h-index553citations30works1.52yr avg
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Research Topics

Cultural Differences and Values(11), Consumer Behavior in Brand Consumption and Identification(10), Behavioral Health and Interventions(6), Social and Intergroup Psychology(3), Decision-Making and Behavioral Economics(3)

Publications30 total

Publisher Correction: Randomized studies in China show that studying and promoting civic honesty needs to consider local norms
Scientific Reports·2025Open Access
The Growth Mindset of Beauty Promotes Risk-Taking Propensity and Behavior
Personality and Social Psychology Bulletin·2025Open Access
The color gradation effect: How boundlessness shapes brand attribute judgments
International Journal of Research in Marketing·2025· 5 citedOpen Access
Randomized studies in China show that studying and promoting civic honesty needs to consider local norms
Scientific Reports·2025Open Access
Beauty growth-mindset promotes prosocial and altruistic behavior
Scientific Reports·2024· 2 citedOpen Access
Job changing frequency and experimental decisions: A field study of migrant workers in the manufacturing industry
China Economic Review·2024· 2 cited
Reflections from (Past) Editors
International Journal of Research in Marketing·2021
Creative thinking facilitates perspective taking.
Journal of Personality and Social Psychology·2020· 21 cited
Leading IJRM on the path to prominence
International Journal of Research in Marketing·2019· 3 citedOpen Access
Mirror, Mirror on the Retail Wall: Self-Focused Attention Promotes Reliance on Feelings in Consumer Decisions
Journal of Marketing Research·2018· 53 cited
Let the Comments Fly: The Effects of Flying Commentary Presentation on Consumer Judgment
Journal of the Association for Information Systems·2014· 12 cited
Visual and Verbal Information Processing in a Consumer Context: Further Considerations
SSRN Electronic Journal·2014Open Access
Effects of Self-Relevant Perspective-Taking on the Impact of Persuasive Appeals
Personality and Social Psychology Bulletin·2013· 15 cited
Lenses of the Heart: How Actors’ and Observers’ Perspectives Influence Emotional Experiences
SSRN Electronic Journal·2012· 3 citedOpen Access
Putting the Consumer in the Picture: Visual Perspectives and Mixed Emotions in Advertising
ACR North American Advances·2012· 2 cited
Putting the Customer in the Picture: Visual Perspectives and Emotional Advertising
Rare & Special e-Zone (The Hong Kong University of Science and Technology)·2012
Relaxation Increases Monetary Valuations
Journal of Marketing Research·2011· 52 cited
Lenses of the Heart: How Actors’ and Observers’ Perspectives Influence Emotional Experiences
Journal of Consumer Research·2011· 73 cited
Shaping Consumer Imaginations: The Role of Self-Focused Attention in Product Evaluations
Journal of Marketing Research·2011· 48 cited
From Firm Muscles to Firm Willpower: Understanding the Role of Embodied Cognition in Self-Regulation
SSRN Electronic Journal·2011· 1 citedOpen Access
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Frequent Co-authors

Robert S. Wyer(9), Anirban Mukhopadhyay(5), Michel Tuan Pham(3), Gerald J. Gorn(3), Yuwei Jiang(3), Aparna A. Labroo(2), Werner Reinartz(2), Natalie T. Faust(2), Yuho Yiu(2), Sihan Wu(2), Shilin Liu(2), Liman Wang(2), Xiao Han(2), Hannah H. Chang(1), Zheshuai Yang(1), Yi Shen(1), Hock Chuan Chan(1), Chuang Wei(1), Maggie Wenjing Liu(1), P.K. Kannan(1)