Maggie Wenjing Liu

Tsinghua University — China

Business, Management and Accounting · Social Sciences

10h-index509citations37works2.82yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(13), Digital Marketing and Social Media(7), Customer Service Quality and Loyalty(5), Decision-Making and Behavioral Economics(5), Consumer Market Behavior and Pricing(3)

Publications37 total

I Have Abundant Time
2025
The color gradation effect: How boundlessness shapes brand attribute judgments
International Journal of Research in Marketing·2025· 5 citedOpen Access
Hmm, the effect of AI conversational fillers on consumer purchase intentions
Marketing Letters·2024· 5 cited
Consumer responses to weakness revelation of human brands: The role of authenticity
International Journal of Research in Marketing·2024· 1 cited
Quality investment and subsidy strategies of platforms for smart home control hub
Electronic Commerce Research·2023· 2 cited
Rigidity in Crisis: The Impact of OHSAS 18001 Certification on Production Repurposing During COVID‐19
Production and Operations Management·2023· 9 cited
Applying Predictive Analytics in Interactive Marketing: How It Influences Customer Perception and Reaction?
2023· 2 cited
A study about return policies in the presence of consumer social learning
Production and Operations Management·2022· 33 cited
Inductive Representation Learning on Dynamic Stock Co-Movement Graphs for Stock Predictions
INFORMS journal on computing·2022· 39 cited
Feeling lucky: How framing the target product as a free gift enhances purchase intention
International Journal of Research in Marketing·2021· 19 cited
Building consumer connection with new brands through rituals: the role of mindfulness
Marketing Letters·2021· 24 cited
The road to consumer forgiveness is paved with money or apology? The roles of empathy and power in service recovery
Journal of Business Research·2020· 158 cited
Are Co-Branding Products More Attractive? Understanding the Role of Consumer Innovativeness and Self-Construal
ACR North American Advances·2020
Adding Human Cues in a Green Advertisement Makes It More Engaging
ACR North American Advances·2020
Consumer Empathy and Forgiveness Following Service Failure--Model
PsycTESTS Dataset·2020
Female responses to genetically modified foods: Effects of the menstrual cycle and food risk concerns
Journal of Business Research·2019· 7 cited
Consumer Responses to High Service Attentiveness: A Cross-Cultural Examination
Journal of International Marketing·2019· 22 citedOpen Access
The Role of the Face Itself in the Face Effect: Sensitivity, Expressiveness, and Anticipated Feedback in Individual Compliance
Frontiers in Psychology·2019· 3 citedOpen Access
N7. Emotion Or Information? Effects of Online Social Support on Customer Engagement
ACR North American Advances·2018
Consumer Responses to Premium Framing: Better to Offer the Target Product As a Free Gift?
ACR North American Advances·2018
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Frequent Co-authors

Qichao Zhu(8), Chuang Wei(6), Hean Tat Keh(6), Dilip Soman(6), Yuhuang Zheng(3), Heekyung Ahn(2), Yige Yuan(2), Sihan Wu(2), Yuhong Guan(2), Junhui Huang(2), Xiaobing Xu(1), Rong Chen(1), Hu Tian(1), Xiaolong Zheng(1), Kang Zhao(1), Daniel Zeng(1), Bingsheng Liu(1), Wenwen Zhu(1), Yinghua Shen(1), Yuan Chen(1)