Yuhuang Zheng

Tsinghua University — China

Decision Sciences · Social Sciences

9h-index1.2kcitations30works0.02yr avg
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Research Topics

Decision-Making and Behavioral Economics(7), Behavioral Health and Interventions(6), Psychological Well-being and Life Satisfaction(5), Technology Adoption and User Behaviour(4), Consumer Behavior in Brand Consumption and Identification(4)

Publications30 total

Who is more vulnerable to air accidents? The spillover effects of air accidents on passenger behaviour toward non-focal airlines
Journal of Air Transport Management·2025
Who has a cushion? The interactive effect of social exclusion and gender on fixed savings
Journal of Consumer Affairs·2020· 8 cited
工学訓練総合能力コンテストに基づく多エネルギー接力車の設計【JST・京大機械翻訳】
Zhongguo Keji Xinxi·2020
Female responses to genetically modified foods: Effects of the menstrual cycle and food risk concerns
Journal of Business Research·2019· 7 cited
Unrelated efforts trigger wishful winning? The impact of extraneous efforts on judgments of winning probability among Chinese consumers
Asian Business & Management·2019· 1 cited
Impacts of mate attraction goal on young women’s interests in conspicuous consumption
Journal of Contemporary Marketing Science·2019· 4 cited
How affective cues influence the perceived value of artwork
Social Behavior and Personality An International Journal·2019Open Access
Does Financial Regulation Unintentionally Ignore Less Privileged Populations? The Investigation of a Regulatory Fintech Advancement, Objective and Subjective Financial Literacy
RePEc: Research Papers in Economics·2019· 2 cited
Warmer or cooler: the influence of ambient temperature on complex choices
Marketing Letters·2018· 10 cited
Consumer Responses to Premium Framing: Better to Offer the Target Product As a Free Gift?
ACR North American Advances·2018
The role of categorization and scale endpoint comparisons in numerical information processing: A two-process model.
Journal of Experimental Psychology General·2017· 10 cited
Salty food brings obesity? The effect of saltiness on calorie estimation
Acta Psychologica Sinica·2017· 1 cited
The effects of promotions on hedonic versus utilitarian purchases
Journal of Consumer Psychology·2016· 174 cited
ヒト免疫不全ウイルス-1 VPR遺伝子干渉RNAベクターの構築とスクリーニングの体外研究【JST・京大機械翻訳】
Zhonghua Chuanranbing Zazhi·2016
Fickle men, faithful women: Effects of mating cues on men's and women's variety‐seeking behavior in consumption
Journal of Consumer Psychology·2015· 31 cited
Better with More Choices? Impact of Choice Set Size on Variety Seeking
Acta Psychologica Sinica·2015· 9 cited
The Impact of Loneliness on Consumer Preference of Uncertain Consumption: New Products, Product Packaging and Probabilistic Promotions
Acta Psychologica Sinica·2015· 15 citedOpen Access
Lonely Heart, Warm It up With Love: The Interaction Effect of Loneliness and Relationship Status on Conspicuous Consumption
2014· 1 cited
Effect of Language Style in Virtual Community on Consumer Purchase Intentions
ACR North American Advances·2014
HIV DNA and immune alteration during successful HAART.
HAL (Le Centre pour la Communication Scientifique Directe)·2013
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Frequent Co-authors

Ran Kivetz(7), Luqiong Tong(4), Rui Chen(4), Oleg Urminsky(3), Maggie Wenjing Liu(3), Zhao Ping(2), Rui Chen(2), Rui Chen(1), Yan Zhang(1), Rui Zhu(1), Tao Tao(1), Robert S. Wyer(1), Lei Liu(1), Lu Yang(1), Rui Chen(1), Guan Yu-hong(1), Shaofeng Yuan(1), Haran Rosen Maya(1), Orly Sade(1), Bhanot Syon(1)