Central University of Finance and Economics — China
Social Sciences · Social Sciences
5h-index227citations13works3.72yr avg
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Research Topics
Digital Marketing and Social Media(4), Forgiveness and Related Behaviors(2), Complex Network Analysis Techniques(1), Technology Adoption and User Behaviour(1), Consumer Behavior in Brand Consumption and Identification(1)
Publications13 total
International Journal of Research in Marketing·2025· 5 citedOpen Access
Journal of Marketing Research·2024· 6 cited
Contemporary Education and Teaching Research·2024Open Access
Annals of Operations Research·2022· 4 cited
International Journal of Research in Marketing·2021· 19 cited
Internet Research·2021· 16 cited
Journal of Business Research·2020· 158 cited
PsycTESTS Dataset·2020
Information Technology and People·2019· 4 citedOpen Access
N7. Emotion Or Information? Effects of Online Social Support on Customer Engagement
ACR North American Advances·2018
Kybernetes·2017· 15 cited
17-I: Relational Greeting: When and When Not to Treat Your Consumers As Family
ACR North American Advances·2017
The Issue And Outspread Of "Lose Of The Human" In The Traditional Moral Education
Gansu Theory Research·2003
Frequent Co-authors
Maggie Wenjing Liu(6), Hean Tat Keh(3), Zhaoji Yu(2), Yongli Li(2), Lu Yang(1), Zhaoji Yu -(1), Xiaonan Chen(1), Jiaqian Wang(1), Iris W. Hung(1), Zhao Yingzi(1), Sihan Li(1), Jiaming Liu(1), Zhu Qichao(1), Qichao Zhu(1), Danping Duan(1)