Lynnell Sage

Michigan State University — United States

Business, Management and Accounting · Social Sciences

5h-index241citations8works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(4), Economic and Environmental Valuation(3), Organic Food and Agriculture(3), Consumer Retail Behavior Studies(3), Digital Marketing and Social Media(2)

Publications8 total

An eye tracking study of minimally branded products: hedonism and branding as predictors of purchase intentions
Journal of Product & Brand Management·2018· 54 cited
How do pricing and the representation of price affect consumer evaluation of nursery products? A conjoint analysis
The International Food and Agribusiness Management Review·2017· 6 citedOpen Access
Age Cohort Influences Brand Recognition, Awareness, and Likelihood to Buy Vegetable and Herb Transplants
HortScience·2016· 12 citedOpen Access
What do Consumers See when they Look at Displays? An Eye-Tracking Study
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
Garden Consumers' Behavior and Attitudes Toward Woody Plants and Water Conservation in Two Selected Communities
Journal of Environmental Horticulture·2015· 1 citedOpen Access
Age Influence on Product Involvement and Expertise for Vegetable and Herb Transplants
2015 ASHS Annual Conference·2015
The effect of involvement on visual attention and product choice
Journal of Retailing and Consumer Services·2015· 146 cited
Practical Field Use of Eye-tracking Devices for Consumer Research in the Retail Environment
HortTechnology·2013· 22 citedOpen Access

Frequent Co-authors

Bridget K. Behe(7), Patricia Huddleston(6), R. Thomas Fernandez(3), Mikyeung Bae(1), Juan Mundel(1), Caroline Latona(1), Stella Minahan(1), Kristin L. Getter(1), Allison M. Jones(1), Zhiwen Zhu(1), Andrew R. King(1), Marco A. Palma(1), Charles R. Hall(1), Michael Arnold(1)