Bridget K. Behe

Michigan State University — United States

Agricultural and Biological Sciences · Life Sciences

31h-index3.4kcitations234works1.22yr avg
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Research Topics

Organic Food and Agriculture(46), Flowering Plant Growth and Cultivation(45), Economic and Environmental Valuation(42), Consumer Behavior in Brand Consumption and Identification(29), Urban Green Space and Health(29)

Publications234 total

Personalized Horticultural Advertising in Social Media: Investigating Consumer Evaluations and Purchase Intent for Plants1
Journal of Environmental Horticulture·2025Open Access
Regional Differences in U.S. Consumer Preferences for Native Woody Shrubs With Varying Aesthetic Characteristics
Agribusiness·2025Open Access
The Influence of Water Conservation Practices on US Nurseries’ Decision to Sell Native Plants
HortScience·2025Open Access
Estimating Consumer Integrated Pest Management (IPM) Knowledge
HortTechnology·2025Open Access
Comparison of Online and Instore Plant Buyers
Journal of Environmental Horticulture·2024Open Access
Into the Wild – U.S. Consumer Preferences for Residential Landscape Wildlife1
Journal of Environmental Horticulture·2024Open Access
The role of price in display complexity's impact on horticultural plant purchase intention: An eye-tracking study
Journal of Retailing and Consumer Services·2024· 5 cited
Blooming Business: How Consumer Satisfaction Shapes Online Plant and Cut Flower Spending
HortTechnology·2024· 1 citedOpen Access
Social Media Usage Among Green Industry Firms
Journal of Environmental Horticulture·2024Open Access
Unwrapping the Native Plant Black Box: Consumer Perceptions and Segments for Target Marketing Strategies
HortTechnology·2024· 4 citedOpen Access
Assessing the Relationship between Plant Types Purchased and Consideration of Future Consequences to Generate Marketing Messages for Ornamental Plants1
Journal of Environmental Horticulture·2024Open Access
Perceptions and Socioeconomic Status Influence Purchases of Native Plants
HortTechnology·2024· 5 citedOpen Access
Plant purchasers perceptions of mental health and optimism for the future
Environment and Social Psychology·2024Open Access
Plant Benefit Perceptions Influence Consumers' Likelihood to Buy and Differs across Age Cohorts1
Journal of Environmental Horticulture·2023Open Access
Consumer Purchase Likelihood of Landscape Management Pest Scouting Program
HortTechnology·2023· 1 citedOpen Access
Benefit Information’s Impact on Ornamental Plant Value
Horticulturae·2023· 6 citedOpen Access
Factors influencing consumer delight and likelihood to purchase again
Acta Horticulturae·2023
How does visual attendance to plant attributes influence choice behavior?
Acta Horticulturae·2023· 1 cited
Visual cues during shoppers’ journeys: An exploratory paper
Journal of Retailing and Consumer Services·2023· 22 cited
Effects of Benefits Messaging on Consumer Purchasing of Plants
HortScience·2023· 4 citedOpen Access
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Frequent Co-authors

Charles R. Hall(22), Jennifer H. Dennis(15), Chengyan Yue(14), Benjamin L. Campbell(12), Hayk Khachatryan(11), Patricia Huddleston(10), Roberto G. López(7), R. Thomas Fernandez(6), Alicia Rihn(6), Kristin L. Getter(4), Stella Minahan(4), Kathleen M. Kelley(4), John A. Biernbaum(4), Kenneth L. Poff(4), Lynnell Sage(3), Charles D. Safley(3), Ben Campbell(3), Thomas J. Page(3), Robert G. Nelson(2), Amy Simonne(2)