Priyanka Malik

Galgotias University — India

Social Sciences · Social Sciences

8h-index485citations50works1.92yr avg
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Research Topics

Digital Marketing and Social Media(10), Technology Adoption and User Behaviour(7), Proteins in Food Systems(6), Consumer Behavior in Brand Consumption and Identification(5), Insect Utilization and Effects(4)

Publications50 total

Sailing From Penalties to Accountability: Business Strategies and Governance for Firms to Innovate After Environmental Misconduct
Business Strategy and the Environment·2025Open Access
Zinc(II) complexes of salicylaldehyde-based ligands: synthesis, structural exploration, DFT, and biological evaluation
Research on Chemical Intermediates·2025· 1 cited
Internet of Things products
2025
Consumer Behaviour Towards Digital Marketing in Flipkart
International Journal of Research Publication and Reviews·2025Open Access
Beyond the Label: A Mixed-Methods Exploration of the Semiotic Ecology of Green Ecolabels and Their Role in Shaping Sustainable Consumption Patterns
SSRN Electronic Journal·2025Open Access
Beyond Attention Spans: Cognitive Lock‐In and Awe Experiences in Short‐Video Advertising Among Informavores
SSRN Electronic Journal·2025Open Access
A multi-phase qualitative study on consumers’ barriers and drivers of electric vehicle use in India: Policy implications
Energy Policy·2024· 8 cited
Customer experience and loyalty analysis with PLS-SEM digital payment loyalty model
International Journal of Systems Assurance Engineering and Management·2024· 2 cited
CRISPR/Cas9: an overview of recent developments and applications in cancer research
International Journal of Surgery·2024· 9 citedOpen Access
Analysis of financial performance with regard to digital payment: a case of HDFC bank
International Journal of Systems Assurance Engineering and Management·2024· 3 cited
Generational Cohort Analysis to Purchase Fashion Products in India
2024
Analysing the role of WOM and eWOM in exploring tourist destinations
International Journal of Electronic Marketing and Retailing·2024
Expressing Your Personality Through Apparels: Role of Fashion Involvement and Innovativeness in Purchase Intention
FIIB Business Review·2023· 8 cited
Role of Trusting Beliefs and Trust in the Adoption of Online Reviews of Hotels : Extension of the IAM Model
Indian Journal of Marketing·2022· 4 cited
To Study the Impact of E-Learning and Social Media on Student Engagement and Student Satisfaction
Advances in higher education and professional development book series·2022· 1 cited
Importance of perceived security, perceived privacy and website design of active online investors: an Indian market perspective
International Journal of Electronic Finance·2022· 1 citedOpen Access
Importance of perceived security, perceived privacy and website design of active online investors: an Indian market perspective
International Journal of Electronic Finance·2022· 3 cited
Digital Marketing: Transforming the Management Practices
2022· 7 cited
Analysing the role of WOM and eWOM in exploring tourist destinations
International Journal of Electronic Marketing and Retailing·2022
Impact of Urban Sprawl on the Environment of Rohtak City
Applied ecology and environmental sciences/Applied ecology and environmental science·2021· 1 citedOpen Access
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Frequent Co-authors

Sabine Danthine(13), Aman Paul(10), Christophe Blecker(7), Shalini Gautam(6), Madhu Khurana(6), Michel Frédérich(5), Roel Uyttenbroeck(5), Frédéric Francis(5), Christophe Blecker(5), Éric Haubruge(4), Shalini Gautam(4), Taofic Alabi(3), Georges Lognay(3), Aurore Richel(3), Arnaud Monty(3), Seema Sahai(3), Chitra Krishnan(3), Gurinder Singh(3), Rudy Caparros Megido(2), Séverin Hatt(2)