Yann Truong

Newcastle University — United Kingdom

Business, Management and Accounting · Social Sciences

26h-index2.8kcitations71works0.82yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(17), Digital Marketing and Social Media(15), Environmental Sustainability in Business(13), Innovation and Knowledge Management(12), Customer Service Quality and Loyalty(9)

Publications70 total

AI characteristics and competitive advantage: the moderating role of resource allocation
International Journal of Entrepreneurial Behaviour & Research·2025
Rhetorical Legitimation and Institutional Change in the Food Distribution Industry: The Case of Farmers Markets
Corporate Social Responsibility and Environmental Management·2025Open Access
Green Innovations and Toxic Emissions of Manufacturing Firms: Do Green Innovative Firms Pollute Less?
Corporate Social Responsibility and Environmental Management·2025· 1 citedOpen Access
Measuring Perceived Brand Legitimacy: a Scale Development Study
SPIRE - Sciences Po Institutional REpository·2025Open Access
Narrative Switching in Entrepreneurial Failure Accounts: Unravelling Discourse Dynamics and Variability
British Journal of Management·2025
Pursuing Technology Sovereignty Under Dependency: The Case of Mistral AI
SSRN Electronic Journal·2025Open Access
Public Financing for R&D and Collective Symbolic Claims: Do They Work and for Whom?
SSRN Electronic Journal·2025Open Access
The impact of local entrepreneurial initiatives on women entrepreneur empowerment: the case of cooperative social ventures in Morocco
International Journal of Entrepreneurial Behaviour & Research·2024· 6 cited
Times of crisis and new entrepreneurial opportunities in highly regulated environments: the case of mRNA-biotechs during COVID-19 pandemic
International Journal of Entrepreneurial Behaviour & Research·2023· 3 cited
L’IA ravive l’enjeu de l’identité professionnelle
2023Open Access
Startup category membership and boundary expansion in the field of artificial intelligence
International Journal of Entrepreneurial Behaviour & Research·2023· 12 cited
Guest editorial: Artificial intelligence as an enabler for entrepreneurs: an integrative perspective and future research directions
International Journal of Entrepreneurial Behaviour & Research·2023· 13 citedOpen Access
Artificial intelligence as an enabler for innovation: A review and future research agenda
Technological Forecasting and Social Change·2022· 105 citedOpen Access
Institutional pioneers and articulation work in digital platform infrastructure-building
Journal of Business Research·2022· 15 cited
Information Technologies and Corporate Social Responsibility in China
SSRN Electronic Journal·2022Open Access
From Policy-Practice to Means-Ends Decoupling in Organizations: A Systematic Review and Paths for Future Research
Management international·2022· 9 citedOpen Access
Can environmental innovation be a conventional source of higher market valuation?
Journal of Business Research·2021· 35 cited
The role of legitimacy and reputation judgments in users’ selection of service providers on sharing economy platforms
Information & Management·2021· 14 citedOpen Access
A legitimacy perspective on sharing economy consumption in the accommodation sector
Current Issues in Tourism·2021· 8 cited
Nascent ventures’ green initiatives and angel investor judgments of legitimacy and funding
Small Business Economics·2020· 33 cited
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Frequent Co-authors

Mark Palmer(11), Rod McColl(9), Geoff Simmons(9), Dirk Schneckenberg(6), Richard R. Klink(5), Rachid Jabbouri(5), Philip J. Kitchen(4), Pascual Berrone(3), Claire-Lise Ackermann(3), Irena Descubes(3), Hamid Mazloomi Khamseh(2), Gerard A. Athaide(2), Brian G. Nagy(2), Jean‐Philippe Timsit(2), Rodd McColl(1), Philip J. Kitchen(1), Savvas Papagiannidis(1), Viatcheslav Dmitriev(1), Amir Grinstein(1), Laurence Fort‐Rioche(1)