Audencia Business School — France
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(21), Consumer Retail Behavior Studies(10), Digital Marketing and Social Media(8), Cultural Differences and Values(8), Customer Service Quality and Loyalty(6)
Publications40 total
Frequent Co-authors
Jean‐Pierre Mathieu(11), Imène Belboula(8), Élodie Huré(7), Karine Picot-Coupey(7), Adrian Palmer(4), Blandine Hetet(4), Tunyaporn Vichiengior(3), Thorsten Teichert(3), Yann Truong(3), Nina Krey(3), Matthieu Pourieux(3), Youenn Lohéac(3), Emna Jebs(2), Agnès François-Lecompte(2), Sheila Matson(2), Laurence Fort‐Rioche(1), Haoye Sun(1), Christiana Yosevina Tercia(1), Rohit H. Trivedi(1), Richard R. Klink(1)