Jeandri Robertson

University of Cape Town — South Africa

Social Sciences · Social Sciences

15h-index1.0kcitations54works12.72yr avg
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Research Topics

Digital Marketing and Social Media(14), Entrepreneurship Studies and Influences(10), Consumer Behavior in Brand Consumption and Identification(7), Customer Service Quality and Loyalty(7), Innovation and Knowledge Management(6)

Publications54 total

Lost in the stars: Making sense of information compression in ratings
Business Horizons·2025Open Access
Large Language Models in Human Subject Research, and the Presence of Idiosyncratic Human Behaviors
IT Professional·2025
Managing change when integrating artificial intelligence (AI) into the retail value chain: The AI implementation compass
Journal of Business Research·2025· 15 citedOpen Access
The Blockchain for Personalized Medicine
IT Professional·2025· 1 cited
Employment in the tourism and hospitality industry: Toward a unified value proposition
Journal of Human Resources in Hospitality & Tourism·2024· 3 citedOpen Access
Game changers: A generative AI prompt protocol to enhance human-AI knowledge co-construction
Business Horizons·2024· 91 citedOpen Access
UNLOCKING STUDENT CREATIVITY WITH LEGO® SERIOUS PLAY: A CASE STUDY FROM THE GRADUATE MARKETING CLASSROOM
Marketing Education Review·2024· 7 citedOpen Access
Assessing digital responsibility in a digital-first world: Revisiting the U-commerce framework
Organizational Dynamics·2024· 2 citedOpen Access
Message on a bottle: the use of augmented reality as a form of disruptive rhetoric in wine marketing
Journal of Wine Research·2024· 6 cited
Delineating Digital Responsibility: From Ubiquitous Networks to Participatory Accountability
SSRN Electronic Journal·2024· 2 citedOpen Access
Beyond surveys: leveraging automated text analysis of travellers’ online reviews to enhance service quality and willingness to recommend
Journal of Strategic Marketing·2023· 3 cited
Expert reviews uncorked: Contrasting the differences in the language used in online reviews of white and red wine
Journal of Wine Research·2023· 3 cited
The writing is on the wall: predicting customers' evaluation of customer-firm interactions using computerized text analysis
Journal of Service Theory and Practice·2023· 9 citedOpen Access
Whose Role Is It Anyway? A Consideration of Responsibility in Digital Addiction: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2023
The Writing Is on the Wall: Using Computerized Text Analysis to Predict Customers’ Evaluation of Their Service Experience: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2023
INSIDE-OUT: USING THE MARKETING CLASSROOM TO MIRROR DIVERSITY AND INCLUSION OF THE MARKETPLACE
Marketing Education Review·2022· 6 cited
Fortune favours the digitally mature: the impact of digital maturity on the organisational resilience of SME retailers during COVID-19
International Journal of Retail & Distribution Management·2022· 60 citedOpen Access
How deep is your love? The brand love-loyalty matrix in consumer-brand relationships
Journal of Business Research·2022· 81 citedOpen Access
Business (un)usual: Critical skills for the next normal
Thunderbird International Business Review·2022· 42 citedOpen Access
All for one and one for all: Encouraging ecosystem citizenship behaviour to strengthen employer branding
Scandinavian Journal of Management·2022· 11 citedOpen Access
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Frequent Co-authors

Caitlin Ferreira(31), Leyland Pitt(13), Elsamari Botha(9), Anna Näppä(6), Jan Kietzmann(4), Ian P. McCarthy(4), Theresa Eriksson(4), Mignon Reyneke(4), Christine Pitt(4), Kim Oosthuizen(3), Richard T. Watson(3), Albert Caruana(2), Matteo Montecchi(2), Sarah Lord Ferguson(2), Raeesah Chohan(2), Sherese Y. Duncan(2), Bernard Walker(1), Russell Wordsworth(1), Michaela A. Balzarova(1), Bodo Lang(1)