University of Memphis — United States
Business, Management and Accounting · Social Sciences
10h-index344citations19works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(5), International Business and FDI(2), Digital Marketing and Social Media(2), Culinary Culture and Tourism(2), Political Influence and Corporate Strategies(2)
Publications19 total
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Journal of Business Research·2007· 57 cited
Journal of Computer-Mediated Communication·2006· 7 cited
Triple Acculturation: the Role of African Americans in the Consumer Acculturation of Kenyan Immigrants
RePEc: Research Papers in Economics·2006· 2 cited
An Introduction to Politician-Targeted Marketing and the Political Customer in the United States
ACR North American Advances·2003
A Preliminary Look At the Globalization of the Tortilla in Mexico
ACR North American Advances·2003· 16 cited
A Critical Examination of the Navy's Advertising Strategy, Assessment Measures, and Practices
Defense Technical Information Center (DTIC)·2002
Assessing Divergent Disciplinary Views of the Globalization of Consumption: an Exploratory, Cross-Sectoral, and Ethnographic Examination of Consumer-Choice Dynamism Resulting From the Influx of New Forms of Retailing
ACR North American Advances·2000· 4 cited
Marketing Management Journal·1998Open Access
Journal of Business Research·1997· 24 cited
Journal of Current Issues & Research in Advertising·1994· 10 cited
Journal of Consumer Research·1993· 52 cited
Journal of Business Research·1992· 17 cited
Journal of Advertising·1991· 44 cited
Experiencing Ad Meanings: Crucial Aspects of Narrative/Drama Processing
ACR North American Advances·1991· 53 cited
The Vicissitudes of Product Experience: 'songs of Our Consuming Selves' in Drama Ads
ACR North American Advances·1990· 25 cited
Conceptualizing Argument Quality Via Argument Structure
ACR North American Advances·1990· 24 cited
Narrative advertisements : stories about consumption experiences and their effects on meanings about products
UMI eBooks·1988· 9 cited
Frequent Co-authors
Bruce D. Keillor(3), Terrance G. Gabel(3), L. Wakiuru Wamwara‐Mbugua(2), T. Bettina Cornwell(2), James M. Munch(2), John L. Swasy(2), Alan J. Bush(2), Emin Babakus(2), Robert H. Luke(2), Jerry C. Olson(1), O. C. Ferrell(1), Victoria D. Bush(1), Stef Nicovich(1), Bettina Cornwell(1), Tanja F. Blackstone(1)