Bettina Cornwell

University of Oregon — United States

Business, Management and Accounting · Social Sciences

7h-index388citations20works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(9), Digital Marketing and Social Media(4), Technology Adoption and User Behaviour(3), Customer Service Quality and Loyalty(3), Ethics in Business and Education(3)

Publications20 total

The gladiatorial sponsorship arena: how ambushing impacts memory
Marketing Intelligence & Planning·2019· 11 cited
The Influence of Food Marketing on Preschool Children's Taste Preferences, Food Choices, and BMI
Canadian Journal of Diabetes·2013· 2 citedOpen Access
Mellowing Skeptical Consumers: Processing of Sponsorship Linked Advertising Versus Non Sponsorship Linked Advertising
ACR North American Advances·2009
Latent variable modeling of consumer brand preferences using best-worst experiments
Queensland's institutional digital repository (The University of Queensland)·2008
Experienced Presence within Computer-Mediated Communications: Initial Explorations on the Effects of Gender with Respect to Empathy and Immersion
Journal of Computer-Mediated Communication·2006· 7 cited
Measuring Consumers’ Ethical Position in Austria, Britain, Brunei, Hong Kong, and USA
Journal of Business Ethics·2005· 44 cited
A cross‐cultural study of the role of religion in consumers' ethical positions
International Marketing Review·2005· 125 cited
I Spy a Sponsor: the Effects of Sponsorship Level, Prominence, Relatedness and Cueing on Recall Accuracy
2005
Emerging strategies for sponsorship on the Internet
QUT ePrints (Queensland University of Technology)·2004Open Access
The effect of sponsorship on the market value of firms in Australia: Event study findings
Nanomedicine Nanotechnology Biology and Medicine·2004· 1 cited
Cause-Related Sport Sponsorship: An Assessment of Spectator Beliefs, Attitudes, and Behavioral Intentions
Sport Marketing Quarterly·2003· 165 cited
Sponsorship of a cause: Exploring the role of organizational identification in sponsorship-linked purchase commitment
Queensland's institutional digital repository (The University of Queensland)·2003· 2 cited
The role of articulation in sponsorship-linked marketing
2003· 9 cited
Consumers' Idealism and Relativism in Brunei, Britain, Hong Kong, Austria and US
Research Explorer (The University of Manchester)·2003
Cause-related sponsorship: A survey of consumer/spectator beliefs, attitudes, behavioral intentions, and corporate image impressions
Queensland's institutional digital repository (The University of Queensland)·2002· 21 cited
Emerging strategies for internet sponsorship
Queensland's institutional digital repository (The University of Queensland)·2002· 1 cited
Analysis of instruments in global information technology
Queensland's institutional digital repository (The University of Queensland)·2001
The influence of brand equity on consumer responses to sports sponsorship
Queensland's institutional digital repository (The University of Queensland)·2001
Tourism's impact on the consumption environment of consumer in Malindi, Kenya
Queensland's institutional digital repository (The University of Queensland)·2001
Consumer Motivation
Journal of Promotion Management·1992

Frequent Co-authors

Charles Cui(3), Bodo B. Schlegelmilch(3), Tony Lachowetz(2), Vincent‐Wayne Mitchell(2), Anis Faudzulani Dzulkiflee(2), Sarah Kelly(2), Leonard V. Coote(2), Judy Drennan(2), Richard L. Irwin(1), John Spencer Clark(1), Joseph Ka Lun Chan(1), Jim Clark(1), R.D. Irwin(1), Kiran Singh(1), Michael S. Humphreys(1), Angela M. Maguire(1), C. Tellegan(1), Stef Nicovich(1), Gregory W. Boller(1), Anna R. McAlister(1)