Seung-In Lee

Decision Sciences · Social Sciences

2h-index9citations2works0.02yr avg

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Research Topics

Technology Adoption and User Behaviour(1), Nutrition, Health and Food Behavior(1), Consumer Perception and Purchasing Behavior(1), Diverse Topics in Contemporary Research(1)

Publications2 total

A Study on the Joint Effect of Country-of-Origin and Brand Image on Consumer Evaluation of Global Products: Focused on the Differences Between Korean and Chinese Consumers

2 cited

INTERNATIONAL BUSINESS REVIEW·2010· 2 cited

Measuring the Service Quality of Mobile Internet and Studying the Effects on Marketing Performance

7 cited

Journal of the Korean society for quality management·2007· 7 cited

Frequent Co-authors

Yoon-Seo Park(1), Sam-Kwon Kim(1), Yang Liu(1), Yoonseo Park(1), Liu Yang(1)