Lucas Whittaker

Swinburne University of Technology — Australia

Social Sciences · Social Sciences

7h-index502citations15works1.62yr avg
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Research Topics

Digital Marketing and Social Media(4), Consumer Behavior in Brand Consumption and Identification(3), Misinformation and Its Impacts(3), AI in Service Interactions(3), Educational Games and Gamification(2)

Publications15 total

The AI intelligence playbook: Decoding GenAI capabilities for strategic advantage
Business Horizons·2025· 4 citedOpen Access
Examining Consumer Appraisals of Deepfake Advertising and Disclosure: Show Deepfakes as “Real Life” or Say They’re “Just Fantasy”?
Journal of Advertising Research·2025· 1 cited
Avatars, assemble! Digital human avatars for public figure engagement and marketing
Business Horizons·2025· 3 citedOpen Access
Disinformation and deepfakes played a part in the US election. Australia should expect the same
2024
Into the deep: An exploration of deepfake as an innovation for marketing communication
2024Open Access
Mapping the deepfake landscape for innovation: A multidisciplinary systematic review and future research agenda
Technovation·2023· 69 cited
Brace yourself! Why managers should adopt a synthetic media incident response playbook in an age of falsity and synthetic media
Business Horizons·2022· 10 cited
Trust building for collaborative win-win customer solutions in the energy sector: RACE 2030 Insights, Gaps and Opportunities Overview
QUT ePrints (Queensland University of Technology)·2021Open Access
The Rise of Deepfakes: A Conceptual Framework and Research Agenda for Marketing
Australasian Marketing Journal (AMJ)·2021· 84 cited
Reward‐based or meaningful gaming? A field study on game mechanics and serious games for sustainability
Psychology and Marketing·2021· 44 citedOpen Access
‘Go with the flow’ for gamification and sustainability marketing
International Journal of Information Management·2021· 138 cited
Behaviours that Threaten Australia's Biosecurity: Desktop Review and Behavioural Prioritisation - Final Project Report
QUT ePrints (Queensland University of Technology)·2020Open Access
The Evolution Is Now: Service Robots, Behavioral Bias and Emotions
Research on emotion in organizations·2020· 6 cited
“All Around Me Are Synthetic Faces”: The Mad World of AI-Generated Media
IT Professional·2020· 78 cited
Black, white or grey magic? Our future with artificial intelligence
Journal of Marketing Management·2020· 65 cited

Frequent Co-authors

Rebekah Russell‐Bennett(9), Kate Letheren(8), Rory Mulcahy(7), Jan Kietzmann(4), Tim C. Kietzmann(1), Amir Dabirian(1), Stephen Whyte(1), Uwe Dulleck(1), Colin Campbell(1), Sean Sands(1), Alexis Mavrommatis(1), Jason Weismueller(1), Jason Pallant(1), Martin Brumpton(1), Rob Hudson(1), Grant Hamilton(1), Louisa Coglan(1), Renée Barnes(1), Aimee Riedel(1), Chris Riedy(1)