Walker (United States) — United States
Business, Management and Accounting · Social Sciences
7h-index403citations19works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(7), Customer Service Quality and Loyalty(5), Psychology of Social Influence(3), Innovation and Knowledge Management(2), Diverse Aspects of Tourism Research(2)
Publications19 total
Journal of Wine Research·2015· 18 cited
Journal of Applied Marketing Theory·2012Open Access
DigitalCommons - Kennesaw State University (Kennesaw State University)·2012· 1 citedOpen Access
Sales Managers' Perceptions of the Benefits of Sales Force Automation
2007· 1 cited
Tourism Economics·2006· 9 cited
Marketing Management Journal·2002Open Access
Journal of Consumer Behaviour·2001· 61 cited
Journal of Professional Services Marketing·1995· 7 cited
Services Marketing Quarterly·1994· 1 cited
Decision Sciences·1993· 34 cited
Journal of Marketing Education·1992· 5 cited
Services Marketing Quarterly·1991· 3 cited
Journal of the Academy of Marketing Science·1987· 5 cited
Journal of the Academy of Marketing Science·1987· 4 cited
Journal of Purchasing and Materials Management·1986· 6 cited
Journal of Marketing Research·1984· 74 cited
Journal of Marketing Research·1984· 167 cited
The effects of seller strategy, seller information, and constituent monitoring on the negotiation outcomes and behavior of organizational buyers
University Microfilms International eBooks·1982
Journal of Purchasing and Materials Management·1977· 7 cited
Frequent Co-authors
James E. Stoddard(7), Hiram C. Barksdale(5), Mike Evans(2), Ramon A. Avila(2), Jennifer W. Clay(1), Michele D. Bunn(1), Dinesh S. Davé(1), Monroe M. Bird(1), William D. Perreault(1)