Iowa State University — United States
Business, Management and Accounting · Social Sciences
2h-index135citations2works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(2), Customer Service Quality and Loyalty(1), Consumer Retail Behavior Studies(1)
Publications2 total
Journal of Hospitality & Leisure Marketing·2004· 131 cited
2004· 4 cited
Frequent Co-authors
Haemoon Oh(1)