Haemoon Oh

University of South Carolina — United States

Business, Management and Accounting · Social Sciences

35h-index9.1kcitations76works6.22yr avg
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Research Topics

Customer Service Quality and Loyalty(36), Digital Marketing and Social Media(28), Consumer Behavior in Brand Consumption and Identification(24), Consumer Retail Behavior Studies(21), Diverse Aspects of Tourism Research(12)

Publications76 total

Self-concept and theory of planned behaviour for pro-environmental behaviour
Current Issues in Tourism·2025· 3 cited
Career mobility to social mobility: The case of lodging employment and beyond
Tourism Management·2025
Service task compatibility for human staff vs. service robots: Roles of product type and brand level
International Journal of Hospitality Management·2024· 7 cited
When excessive service turns bad: Service alignment for transaction‐specific needs
Journal of Consumer Behaviour·2024· 1 citedOpen Access
Virtual reality and perceptions of destination presence
International Journal of Contemporary Hospitality Management·2024· 20 cited
Enhancing digital service communication strategies
Journal of Hospitality and Tourism Technology·2023· 2 cited
EFFECTS OF DIGITAL SERVICE AGENTS’ COMMUNICATION STRATEGIES ON CUSTOMER BEHAVIOR
Global Fashion Management Conference·2023
Nonlinear effects of employee engagement and satisfaction on turnover intention
International Journal of Contemporary Hospitality Management·2022· 20 citedOpen Access
All That Glitters is Not Green: Impact of Biophilic Designs on Customer Experiential Values
Journal of Hospitality & Tourism Research·2022· 21 cited
Global or local brand? Hotel selection in global travel context
Journal of Product & Brand Management·2020· 22 cited
Quality of virtual reality and its impacts on behavioral intention
International Journal of Hospitality Management·2020· 281 citedOpen Access
What Makes Airbnb Experiences Enjoyable? The Effects of Environmental Stimuli on Perceived Enjoyment and Repurchase Intention
Journal of Travel Research·2020· 133 cited
Anthropomorphism and its implications for advertising hotel brands
Journal of Business Research·2019· 95 cited
Environmental stimuli of Airbnb experiences, perceived enjoyment, and repurchase intentions: Findings from multiple studies
Scholarworks (University of Massachusetts Amherst)·2019
Customer Satisfaction and Service Quality: A Critical Review of the Literature and Research Implications for the Hospitality Industry:
Hospitality Research Journal·2018· 172 cited
CREATING CONSUMER VALUES IN AIRBNB: TESTING THE EFFECTS OF THE UNDERLYING VALUE DIMENSIONS
Global Fashion Management Conference·2018· 1 cited
ANTHROPOMORPHISM IN LUXURY GOODS AND LUXURY SERVICE BRAND EVALAUTIONS
Global Fashion Management Conference·2018
Motivations and constraints of Airbnb consumers: Findings from a mixed-methods approach
Tourism Management·2018· 438 cited
Enhancing customers’ positive responses: Applying sensory marketing to the hotel website
Journal of Global Scholars of Marketing Science·2018· 28 cited
The time has come: Toward Bayesian SEM estimation in tourism research
Tourism Management·2017· 57 cited
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Frequent Co-authors

Miyoung Jeong(12), Seonjeong Lee(8), A. George Assaf(5), Cathy H.C. Hsu(4), Mary B. Gregoire(3), Sara Parks(3), Efthymios G. Tsionas(3), Ann Marie Fiore(2), Kevin Kam Fung So(2), Şeyhmus Baloğlu(2), Byeong-Yong Kim(2), David J. Kwun(2), Miyoung Jeoung(1), Somang Min(1), Minwoo Lee(1), Kawon Kim(1), Vahagn S. Asatryan(1), Hyunsu Kim(1), Jee-Hye Shin(1), Joon-Wuk Kwun(1)