Kevin Kam Fung So

Harvard University — United States

Social Sciences · Social Sciences

46h-index9.0kcitations138works9.92yr avg
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Research Topics

Digital Marketing and Social Media(63), Customer Service Quality and Loyalty(51), Consumer Behavior in Brand Consumption and Identification(37), Sharing Economy and Platforms(28), Diverse Aspects of Tourism Research(26)

Publications138 total

Balancing efficiency, effectiveness and equity: a holistic framework for performance in the visitor economy
International Journal of Contemporary Hospitality Management·2026
A SWI/SNF-specific Ig-like domain, SWIFT, is a transcription factor binding platform
Science·2026· 3 citedOpen Access
Enhancing the Effectiveness of Generative AI Travel Recommendations: Balancing Source Credibility and Cognitive Load
Journal of Hospitality & Tourism Research·2025
A comparison of cross-sectional and longitudinal data in scale validation: the case of destination brand experience
Journal of Hospitality Marketing & Management·2025· 3 cited
Crowding paradoxes in tourism: A meta-analysis of behavioral intentions, emotional responses, and boundary conditions
Journal of Hospitality and Tourism Management·2025· 2 cited
Beyond Money: How Social Motives Drive Green Purchases in the Sharing Economy
Journal of Service Research·2025Open Access
The dark side of social media: critical reflection and future research
International Journal of Contemporary Hospitality Management·2025· 1 cited
A SWI/SNF-specific Ig-like domain, SWIFT, is a transcription factor binding platform
2025· 1 citedOpen Access
Analyzing and mapping the vulnerability and resilience of the hospitality industry: Insights from real consumer visitation behavior
International Journal of Hospitality Management·2025
How do tourists perceive digitized hotel reservations? Theories of behavioral reasoning and innovation resistance with UTAUT2
International Journal of Hospitality Management·2025· 2 cited
From tradition to transaction: The effect of commercialization on tourism experience in cultural heritage attractions
Journal of Hospitality and Tourism Management·2025· 17 cited
Two decades of research on customer satisfaction: future research agenda and questions
International Journal of Contemporary Hospitality Management·2025· 17 cited
Exploring the attractiveness of digital human influencers in destination marketing: The allure of two-path meaning transfer
Tourism Management·2025· 12 citedOpen Access
High Quality Diet Enhances Immune Response and Affects Gene Expression During Viral Infection in an Insect Herbivore
Molecular Ecology·2025· 3 citedOpen Access
Stay or leave? How corporate responses to economic sanctions shape consumer reactions
Journal of the Academy of Marketing Science·2025· 4 cited
Uncovering heterogeneity in customers’ cleanliness perceptions and its impact on visit intentions: Findings from a multi-method analysis
Journal of Travel & Tourism Marketing·2025
The estrangement experience in travel and tourism
Tourism Management·2024
Artificial intelligence in hospitality services: examining consumers’ receptivity to unmanned smart hotels
Journal of Hospitality and Tourism Insights·2024· 16 citedOpen Access
Fifteen Years of Research on Customer Loyalty Formation: A Meta-Analytic Structural Equation Model
Cornell Hospitality Quarterly·2024· 15 citedOpen Access
Unpacking the complexity of cultural distance in inbound and outbound tourism: A case‐oriented approach
International Journal of Tourism Research·2024· 3 citedOpen Access
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Frequent Co-authors

Ceridwyn King(11), Hyunsu Kim(11), Beverley Sparks(7), Wang Ying(4), Somang Min(4), Simon Hudson(4), Miyoung Jeong(3), Jochen Wirtz(3), Fang Meng(3), Karen Xie(3), Robin B. DiPietro(3), Jing Li(3), Haemoon Oh(2), Stephanie Q. Liu(2), Xiang Li(2), Laurie Wu(2), Lina Xiong(2), Brian J. Mihalik(2), Zhang Pei(2), Graham L. Bradley(1)