Eugina Leung

Tulane University — United States

Business, Management and Accounting · Social Sciences

5h-index365citations12works3.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(7), Digital Marketing and Social Media(5), Evolutionary Psychology and Human Behavior(2), Social and Intergroup Psychology(1), Language, Discourse, Communication Strategies(1)

Publications12 total

The narrow search effect and how broadening search promotes belief updating
Proceedings of the National Academy of Sciences·2025· 6 citedOpen Access
Technological Shaping of Consumer Identity
2025
The Narrow-Taste Effect: When Consumers Display Narrow Tastes to Algorithmic Recommenders
SSRN Electronic Journal·2023Open Access
Consumer preference for formal address and informal address from warm brands and competent brands
Journal of Consumer Psychology·2022· 29 cited
Diversity signaling in recommendation solicitations
TMS Proceedings 2021·2022Open Access
Preference for Material Products in Identity‐Based Consumption
Journal of Consumer Psychology·2021· 30 citedOpen Access
How technology shapes identity-based consumer behavior
Edward Elgar Publishing eBooks·2019· 3 cited
How Technology Shapes Consumption: Implications for Identity and Judgement
2019
Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior
Journal of Marketing Research·2018· 251 cited
MAN VERSUS MACHINE: RESISTING AUTOMATION IN IDENTITY-BASED CONSUMER BEHAVIOR
Journal of Marketing Research·2018· 46 citedOpen Access
Narrow Algorithmic Searches Perpetuate Bias
ACR North American Advances·2018
Automation and Identity
ACR North American Advances·2017

Frequent Co-authors

Stefano Puntoni(6), Gabriele Paolacci(5), Oleg Urminsky(2), Phyliss Jia Gai(2), Anne-Kathrin Klesse(2), Maria Cristina Cito(1), Anne‐Sophie I. Lenoir(1), Stijn M. J. van Osselaer(1)